by Rob Hamlin
Forget about the chicken skewers in your trade show chafing dishes. The attendees at your exhibition are hungry for knowledge. Beyond the networking benefits of trade shows, people attend because they’re looking for new products, services or ways of thinking that help them solve problems and meet their personal or professional goals.
Likewise, exhibitors want you to satisfy attendees’ educational appetites as well. They know that satisfied attendees are in a better mood to buy, and they want you to attract attendees to the show who are sophisticated, economic buyers.
This means you, the show organizer, ...