• In a World Where Wearables Rule…

    Apr 22, 2014

    by Jason Hensel, senior editor at International Association of Venue Managers


    Quick. Tell me how many steps you’ve walked today. What’s your glucose level? How solid was your sleep? If you’re wearing a Fitbit, then you have some of that info immediately available via your smartphone.

    Imagine, though, a future when an event planner knows that your sugar levels are low, which has been shown to make someone hangry (hungry + angry). Sensing a drop in glucose could result in a call to the F&B department to provide particular snacks during the next session break. That’s just one example. ...

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  • The Time Value of Information for Venues

    Apr 16, 2014

    by Justin Ungerboeck

     The Time Value of Information for Venues

    Picture this: You are the director of event services for Venue XYZ. A customer booked space at your facility a few months ago for a 2,000 person event to be held in just a couple of weeks. However, you still haven’t received a few critical bits of event information from them. The menu keeps changing. They just called and said they will need another projector, possibly two. So, as usual, you’re starting to sweat the staff and resources you’ve allocated for this event? Will it be enough? Too much?

    You know that if you don’t have ...

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  • The Post-Event Pulse: Owning the Moment at the 2014 UPCEA 99th Annual Conference

    Apr 15, 2014

    by Tammi Hilton

     The Post-Event Pulse Owning the Moment at the 2014 UPCEA 99th Annual Conference

    There was definitely a vibe in the air at UPCEA’s recent 99th Annual Conference in Miami! The event theme was “Own the Moment,” and true to this call, attendees and exhibitors were energized by the opportunities they were starting to see as the university environment evolves.

    As Alice S. Warren, Chair of the 2014 UPCEA Annual Conference and Advisory Committee put it on the conference website, “We are at a critical point in higher education. As leaders of Professional and Continuing Education, we have the opportunity to take charge of our missions and goals, to ...

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  • Cobwebs in Your Conference Center: How to Solve Utilization Issues

    Apr 11, 2014

    by Mark Pritchard


    Does your conference center or convention center have a bad case of space waste? Empty, dust-collecting, cobweb-ridden rooms in your venue signify more than just bad hygiene.

    Your business can only be lucrative when it generates enough revenue to cover the cost of maintenance, marketing for future events, renovations, innovations, and so on. Plus, there are concerns for the economic impact to the surrounding community. No doubt, underutilization is one of the biggest threats to a venue’s success.

    What’s causing the cobwebs?

    It’s possible that one of these two considerations could be behind the empty space situation ...

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  • Get Ready for the Great Data Gold Rush of 2014

    Apr 10, 2014

    by Rebecca Rutherford


    When James W. Marshall found gold in Coloma, California on January 24, 1848, little did he know he would be launching a grand event later referred to as the California Gold Rush, inspiring some 300,000 people from around the globe to flock to California with big dreams of pocket-fattening wealth.

    Now it seems that data is our generation’s most precious stone. No doubt, big data is a big deal. And it’s getting big buzz. You can’t scroll three posts down a social media news feed without seeing something about data.

    I imagine that some event organizers ...

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  • The Benefits of Cloud-Based Exhibition and Event Venue Management

    Apr 07, 2014

    by Abraham Silhan


    “’Digital Darwinism’ is alive and well. Either adapt to technology change or lose business to those that do.” – Corbin Ball

    In his 2012 presentation “The Top Technology Trends Transforming Events,” event technology expert Corbin Ball listed web-based event management as one of the top three event technology trends alongside social media and virtual/hybrid meetings.  Some examples of web-based exhibition and event venue management technology are event websites, event registration software, and room booking software.

    The emergence of software-as-a-service (SaaS), cloud-based solutions over the past few years has influenced the way event ...

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  • Now on UFI Live Blog: How Event Technology Can Drive Audience Engagement and Improve Attendees' Experience

    Apr 04, 2014

    by Lisa Placa


    “Attendees are now demanding to be active participants in the events and conversations that affect their lives and businesses.”

    In his recent blog post on UFILive.org  Barry Siskind speaks about the importance of engaged attendees for meetings and exhibitions. He interviewed Ungerboeck EMEA’s Managing Director, Thorsten Kolbinger, who gives an insight into the possibilities that event technology offers to encourage engagement between attendees and exhibitors.

    The blog comes at a perfect time as Ungerboeck has recently announced the launch of Event Showcase: a unique platform with benefits that extend beyond what today's event apps can offer, like ...

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  • UFI Offers Great Tips on Event Educational Programming

    Apr 03, 2014

    by Rebecca Rutherford


    What is the best way to ensure your attendees get real educational value from your exhibition or conference?

    In a recent conversation with Paul Woodward, Managing Director of UFI, the global association of the exhibition industry, Woodward told me that UFI has been continuously encouraging event organizers to provide educational programming that solidifies their stances as thought leaders in the industries they serve. However, he reminded, “It’s a nice concept, but not always easy to put into action in anything other than the most basic way.”

    It is hard to anticipate what attendees and exhibitors want ...

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  • The Post-Event Pulse: Unmasking the Potential of Campus Centralization at the ACCED-I Annual Conference 2014

    Apr 03, 2014

    by Tammi Hilton


    At this year’s ACCED-I 34th Annual Conference, a group of collegiate conference and events professionals from across the U.S. met in New Orleans, Louisiana to talk about how they can – in accordance with the “unmask potential” conference theme – uncover new ways of accomplishing their objectives.

    As stated on their website, the Association of Collegiate Conference and Events Directors-International (ACCED-I) promotes and advances the collegiate conference and events profession and sets the industry standards of excellence. The conference offers an opportunity for campus professionals to attend educational sessions, learn about new products and services ...

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  • Take Back Time by Taking Reports Online

    Mar 31, 2014

    by Alex Hanson



    Do you find yourself running the same reports each month and sending them out to customers or your internal staff? What else could you accomplish each month if this was taken off your plate?

    Perhaps you’re an event coordinator who needs to send weekly registration numbers to clients. Or, maybe you’re a venue sales manager who needs to report revenue numbers to an executive each month. There are thousands of these possible scenarios for any event or venue professional, all centered on the fact that you have access to valuable data that your stakeholders need. Yet, ...

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  • The Post-Event Pulse: Catching the Wave and Competing for Copper Skillets at the 2014 IACC Americas Conference

    Mar 28, 2014

    by Brandon Spriggs


    I had the privilege of spending last week at the 33rd annual International Association of Conference Centres (IACC) Americas conference 2014, settling in at the beautiful Pacific Palms Resort in Los Angeles, California alongside a record-breaking crowd of conference center industry peers. The event delivered quite a bit in the way of entertainment and education.

    Conference centers encouraged to catch the wave and remain relevant

    In the spirit of the conference’s “Catch the wave” theme, opening keynote speaker, sales and leadership expert Cindy Novotny, encouraged conference center professionals to focus on the inevitable future and ride ...

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  • Getting to the Bottom Line: Tools to Measure ROI of Face to Face Meetings and Trade Shows

    Mar 27, 2014

    by Silke Hoersch


    Think about the last time you managed or attended an event. You had a budget, yes? You had lead generation targets, yes? You wanted to get real value (financial, personal, etc.) from the event, yes?

    So, how did you make sure you were getting a return on your investment (ROI)?

    Particularly since the global economy has become more and more fiscally conservative, event and marketing managers are looking in great detail at the ROI of events. Key performance indicators (KPI) such as cost per lead for an event are going under organizations’ microscopes before decisions are made ...

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  • The Peanut Butter and Jelly Approach to Event Project Management

    Mar 26, 2014

    by Holly Marchlewski


    If I asked you to list, in detail, all of the steps for making a peanut butter and jelly sandwich, what tasks would you state? Try it…

    Did you include the specifics? How granular did you get? 

    For example, your task list might look something like this: 

    • Clear an area on the counter for sandwich assembly
    • Gather one loaf of sliced Wonder brand whole grain bread
    • Gather Mr. Nutty’s all natural peanut butter
    • Gather one squeeze bottle of Smuckers grape jelly
    • Grab a butter knife
    • Untwist the tie on the bread packaging
    • Remove two slices of bread ...
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  • Cleaning Up the Dirty Data Epidemic

    Mar 21, 2014

    by Mark Pritchard


    There’s a data epidemic sweeping the exhibition industry. People are buried beneath piles upon piles of data and they’re clamoring for an answer about what to do with it. It’s a widespread problem, and it’s very, very costly. Here are some sobering data facts:

    • Bad data or poor data quality costs U.S. businesses $600 billion annually.
    • Poor data or “lack of understanding the data” are cited as the #1 reasons for overrunning project costs.
    • Poor data can cost businesses 20%-35% of their operating revenue.

    The importance of good quality data is not something exhibition organizers should ...

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  • The Mobile Web is Dead! Long Live the Mobile Web!

    Mar 20, 2014

    by Matt Harris


    Whether you run a venue or events, the web has become an indispensable part of doing business. However, many event industry marketers report that they are not satisfied with their organization’s current website. As a matter of fact, as part of its VenueDataSource industry data collection project, a new International Association of Venue Managers (IAVM) survey found that nearly 9 in 10 venue managers were considering overhauling their site in the short-term. For event organizers, this has become an almost annual exercise. 

    The challenge then becomes keeping up with the latest best practices in web design ...

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  • 6 Reasons Using CRM Software Is Vital to Your Institution’s Continuing Education Program

    Mar 19, 2014

    by Tammi Hilton


    If your higher education institution really wants to increase community engagement with your continuing education program, you have to be deeply focused on understanding your audience. But, when you’re spread thin running a program that includes course management, seminars, continuing education certificates, professional development and more, how do you possibly carve out the time to manage customers and achieve the right level of engagement?

    Perhaps it’s time you evaluated whether or not you were running your continuing education program like a mission driving, revenue generating business. For most businesses, customer relationship management (CRM) software is key to ...

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  • Why Nobody Cares About an Annual Event for More Than a Week – Part 2 of 2

    Mar 14, 2014

    by Silke Hoersch


    Considering all the effort you put into managing your event, why does interest in it seem to peak during event time and plateau the rest of the year?

    The reason: Your event should be considered part of your marketing mix, and you are probably missing some major engagement ingredients.

    In part one of this two-part blog series, I outlined two of the primary online opportunities that people seem to be missing or messing up related to your event’s social media and event website strategy. To complete the series, here are the additional ingredients.

    You established an ...

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  • Why Nobody Cares About an Annual Event for More Than a Week – Part 1 of 2

    Mar 13, 2014

    by Silke Hoersch


    You work hard to create a memorable event experience, something that just might even transform the way the people at your event think or do business moving forward. That’s the value your event promises in all of your pre-show marketing materials.

    So, considering all the effort you put into your event, why does interest in it seem to peak during event time and plateau the rest of the year?

    The reason: Your event should be considered part of your marketing mix, and you are probably missing some major engagement ingredients.

    Your web presence (or lack thereof) is ...

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  • How University Event Coordinators Can Overcome 3 Major Obstacles

    Mar 11, 2014

    by Tammi Hilton


    When you’re an event coordinator for a higher education institution, you’ve got a host of unique issues that you face daily. Not only are you dealing with the common time constraints and last minute changes familiar to event organizers abroad, but you’ve got nuances with the wide variety of unique events your campus holds – everything from wedding receptions to conferences. Serious nuances.

    Beyond the uniqueness of the events you handle, your university has its own unique set of people serving various stakeholders in different departments, a variety of different places to hold events, and a ...

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  • 5 Event Trends Proving the Future is Happening Now in Europe

    Mar 06, 2014

    by Ralf Galow


    No one can see into the future. We can, however, continuously gather feedback from the industry, try to analyze tendencies and forecast future event trends. If you look at recent discussions on social media, it becomes clear the events and exhibition industry is looking at ways to benefit from new technologies and engage the participants more than ever.

    Many leading industry events offer workshops and sessions on future event trends and new technologies. The recent MPI European Meetings and Events Industry Conference (EMEC) 2014 is one of them. Always packed with useful educative sessions, EMEC is the ...

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