by Mark Pritchard
Does your conference center or convention center have a bad case of space waste? Empty, dust-collecting, cobweb-ridden rooms in your venue signify more than just bad hygiene.
Your business can only be lucrative when it generates enough revenue to cover the cost of maintenance, marketing for future events, renovations, innovations, and so on. Plus, there are concerns for the economic impact to the surrounding community. No doubt, underutilization is one of the biggest threats to a venue’s success.
What’s causing the cobwebs?
It’s possible that one of these two considerations could be behind the empty space situation ...