Exhibition and trade show organizers worldwide are competing for revenues from exhibitors with decreasing exhibition and trade show budgets. Exhibitors are looking more closely at their return on investment and being more selective with the shows they attend. Arguably, the biggest challenge facing the entire events industry is how to deliver more value to exhibitors and increase sales, while maintaining or reducing costs. Organizations that utilize integrated trade show software for exhibitor services are better equipped to address this challenge because they are not spending the same resources on non-value added activities as those with disconnected or manual systems.

Integrating Exhibitor Services with CRM, Sales, and Event Management Software

Integrating the different components of trade show management software frees up time and resources that you can utilize to deliver additional value. As duplicated efforts are replaced with automated processes, providing self service options and one stop shopping for your customer are no longer a logistical nightmare. In the end, increases in team collaboration, visibility, and access to information, leads to better customer service for your exhibitors and increases in sales.

• One Stop Shopping – Remove exhibitor hassles through your website or your sales team by providing a single point of contact for your exhibitors to order all of their services for your show. Requirements are automatically collected to deliver to the appropriate internal departments or external suppliers for service delivery saving you time and effort while providing a valuable service
• Exhibition Guides – Give your exhibitors one area to provide their profiles for display on the web and your printed guides. Their information can be immediately displayed to attendees searching for your exhibitors’ products and services.
• Buyer Appointments – Exhibitors want to meet with buyers and buyers want to meet with exhibitors. Allowing attendees to interact with exhibitors prior to the show, request appointments, and explore your show prior to arrival increases exhibitor visibility and ultimately drives buyers directly to your exhibitors.
• Real Time Information – No uploading, no interfaces, and no importing necessary. You always have an accurate picture of what is happening with your show because your exhibitor services, event management, sales, and appropriate accounting functions are all sharing information in real time.

Video: Customers Speak