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EXPERT INTERVIEW: BUILDING EVENT PROFESSIONAL RELATIONSHIPS

Event Organizer Relationships

How to build event professional relationships

Marking her 10-year anniversary at Ungerboeck Software International this summer, Sophie Chevalier, Account Manager in Europe, has more than a little insight to share about her experience in the events industry. In an interview with our own, Lisa Placa, she tells us about the way she views her relationships with clients and how it’s reflected in her daily work.

event organizer relationships

 

Q: How long have you been working in the events industry and building relationships, and how has this experience shaped you?

I have been interacting with people from the events industry for over a decade. During this time, I’ve learned a lot about their business processes and the challenges they struggle with in their day-to-day lives. During my initial work experience as a consultant and now as an Account Manager, I have had the chance to meet some amazingly interesting, tech-savvy individuals who are more than 100% committed to their work and who just love being part of this vibrant industry! Meeting them, socializing with them, learning about their needs, requirements and personal daily routines has helped me a lot in understanding the way technology can help make their jobs easier. Even as an account manager, I still learn something new every day – and I love every second of it!

Q: You mentioned something important: Event professionals are often constantly trying to improve, to deliver outstanding events every day. Do you think this attitude has somehow translated into your own work ethic?

Absolutely. I appreciate the way event professionals treat their own customers and their incredible hard work. This perfectly matches my own attitude towards my customers – it is essential that they feel confident when working with me. I want to show them my dedication and respect for their work. I try to apply the principles of friendship to my daily interactions with clients: Trust is extremely important as it serves as the basis for a good relationship. Therefore, I highly value openness and honesty. If my customers are happy, I am happy!

Q: As an event software provider, how would you say you are contributing to the success of your customers’ events?

Their shows’ success is as important to me as it is to them. I fight for my clients and they trust me implicitly, as a friend, because they know me and they know the company I work for. We at Ungerboeck are a family and we are all heading in the same direction. There is not a single problem that I don’t take as my own. Their success is my success, our success. I see two major principles for contributing to the success of their events: helping them to increase sales via Ungerboeck software, and raising the software value by optimization methods for them to get a good R.O.I.

I believe these are the keys to further increasing efficiency and suitability of a system across an organization, along with maintaining a strong and sustainable partnership with USI.

Q: What’s your opinion on the value of face-to-face-meetings?

They are extremely important when it comes to building trust and honesty because they make it much easier to get to know someone. This is how you build event organizer relationships that are meaningful.You can see how much our clients value face-to-face time by taking a look at the success of our annual user conference. They really appreciate the opportunity to talk with us, our product managers and our consultants. And it's not only about business! It’s about socializing, having fun together and understanding each other on various levels. I think the conference atmosphere is a lot more relaxed than an onsite visit is. Onsite meetings often focus on one specific topic with a predefined agenda, so you rarely get to spend any additional time with your clients to socialize. If you look at conferences and events in general, most of the business is created through social activities or evening functions. So again, industry events and conferences are not only about business, they are about relationships, industry news and gossip, etc. In other words: They reflect the basic principles of human nature.

How do you see the event professional relationships with your clients? Is it all about selling? Do you value personal relationships? We’re curious to hear your thoughts! Simply drop This email address is being protected from spambots. You need JavaScript enabled to view it. or This email address is being protected from spambots. You need JavaScript enabled to view it. an email.

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