Welcome to the monthly Eventelligence Report! Ungerboeck is always on the hunt for event industry insights, facts, stats and quotes, and it would be such a waste for us to keep it all to ourselves! Here’s our pick of interesting info from August 2014.
Check these stats
Only 26% of young professionals use a mobile app version of the event program. – Associations Now
Higher attendee retention can mean up to 90% in increased profits. – Event Manager Blog
64% of exhibition organizers don't capture age information when an attendee registers. – Meetings & Conventions
82% of delegates fail to engage with events. – C&IT
55% of employees eat or make food during conference calls. – Plan Your Meetings
"To really make an impact, we have to step out of our comfort zone of our conference planning process." – Jeff Hurt, Velvet Chainsaw
"Attendees can spot a do-it-yourself conference a mile away." – Cathy Key, Event Manager Blog
"Hashtags are the glue that holds endeavors together in a dynamic social landscape." – CJ DiRoma, Small Business Trends
"No matter how awesome, digital engagement should not replace personal engagement." - Fred Attrill, Skyline Trade Show Tips
“A person who asks a question is a fool for 5 minutes, but a person who asks no questions is a fool forever.” – Proverb via David Wogan, Business 2 Community
Great reads for event organizers
Identifying, Attracting & Maintaining Show Attendees by Dave Egan
Get advice from two seasoned pros on how to find, attract, and keep attendees from one show to the next!
How Big Data Can Impact Meetings and Events by Deanna Ting
The value of big data is dicussed by panelists at the 46th annual Global Business Travel Association (GBTA) convention on July 28th. Read what they had to say.
Crowdsourcing Content to Cut Marketing Costs by Ronny Elkayam
Yes, content is king, but who has time to build the empire necessary to compete? That’s where a crowdsourcing strategy comes in.
How to Get Young Professionals to Your Trade Show by Mitra Sorrells
BizBash provides a great summary of findings from the Center for Exhibition Industry Research (CEIR) report on the needs & preferences of young professionals who attend trade shows.
20 Attendee Retention Tactics to Keep Them Coming Back by Julius Solaris
Event organizers are always looking at ways to retain attendees, especially since increasing retention rate by 5% could mean increased profits in the region of 25% to 90%. Check out these tips for before, during and after your events.
Great reads for venue managers
Your Venue as One Large Phone Charger by Jason Hensel
Learn about a wireless charging system that could change the game when it comes to your venue’s Wi-Fi offering.
Venues are looking for non-traditional event clients, so perhaps these insights from event planners about “weird” event venues might inspire you to think differently about what your venue offers!
Physician and bestselling author tells keynote listeners at the recent MPI World Education Congress about what he thinks matters when it comes to creating a human-friendly event.
Plugging the Holes That Allow Revenue Leaks by Justin Ungerboeck
The two most common revenue leaks for both business venues and event venues are money left on the table and lost opportunities. Read about how to plug these revenue leaks!
Architects on Convention Center Design Trends by Jason Hensel
Check out these interesting thoughts from architects about trends and philosophies of convention center design.