Welcome to the weekly Eventelligence Report! Ungerboeck is always on the hunt for industry insights, facts, stats, quotes and whatever else we come across that might be useful, and it would be such a waste for us to keep it all to ourselves! Here’s our pick of what’s hot this week. Enjoy!
Check these stats
64% of event planners rank early bird discounts as the best promotional method for an event. Capterra
Texas takes the top spot in states chosen as the best for business. Collaborate
2/3 of consumers eat a wider variety of ethnic cuisines now than they did 5 years ago. National Restaurant Association
“Innovation and the future isn’t about technology. It is not just about what’s the next product. Innovation is really about disruption.” – Fred Dust, IDEO partner
Great reads for event organizers
How to Add More Women Speakers to Your Meetings
By Michelle Russell, PCMA
Four strategies to help you avoid the dreaded “manel.”
The 10 Best (and Worst) Performing Words in Email Subject Lines
By Ayaz Nanji, MarketingProfs
Email marketing remains a top tactic for event pros, so make sure you’re taking the best possible shot with a high-performance subject line!
Is Zero Waste Really Attainable at Trade Shows?
By Shane Shirley, TSNN
Most exhibiting companies view the “zero waste” movement as a little bit of a unicorn: pretty, but imaginary. But that doesn’t mean it’s not a worthy goal! Here’s five ways to get you a little closer.
9 Innovative Ideas for Meeting Breaks
By Mitra Sorrells, BizBash
Make every minute count! Check out these fresh ideas to help you plan engaging down-time activities.
Great reads for venue managers
The Wi-Fi Dilemma: Part 1
By Dian Barber, IAVM
The struggle is real. Attendees (and organizers!) expect spotless coverage, regardless of crowd-size, but the way forward isn’t clear – unlike the FCC’s position on blocking personal hot spots. So, what’s a venue manager to do? IAVM explores the questions and some possible answers.
3 Ways for Venues to Increase Revenue Without Scaling Costs
By Justin Ungerboeck, Social Tables
You don’t always have to spend money to make money! There are ways to bump revenue that don’t cost a thing. Our own Justin Ungerboeck spells it all out.
Accommodating Transgender Guests
By Nathaniel Stahlecker, IAVM
Accommodations for transgender guests are about more than just a welcoming atmosphere. Get up to speed on what you can do to make your venue a truly comfortable (and compliant!) space for all.
Bridging the Technology Gap Between Executives and Management
By Shane Armstrong, Ungerboeck Software International
Plagued by a disconnect between employees at different levels in your organization? It’s a common problem and we have a few suspicions about what’s causing it and how you can fix it!