Welcome to the weekly Eventelligence Report! Ungerboeck is always on the hunt for industry insights, facts, stats, quotes and whatever else we come across that might be useful, and it would be such a waste for us to keep it all to ourselves! Here’s our pick of what’s hot this week. Enjoy!
Check these stats
New report indicates that 74% of US event professionals are considering Middle Eastern locations for future conferences. PCMA
Despite rising hotel rates, planners allocate more money for food and beverage than for lodging. Meetings And Conventions
“There’s something that doesn’t make sense. Let’s go poke it with a stick.” – Doctor Who
Great reads for event organizers
Know When to Ignore the Numbers
By Rob Hamlin, TSNN
Nine times out of ten, following the data is the way to go. But for that last time, here’s another idea.
Want to Engage Your Attendees? Keep Those Smartphones On
Casey Cote, Successful Meetings
Sometimes the best philosophy is, “If you can’t beat them, join them!” Here’s how to turn mobile devices from foe to friend at your next event.
How One Trade Show Managed to Make A Huge Reduction To Its Carbon Footprint
Sustainability is no longer an afterthought in the events industry but that doesn’t make it any easier for organizers to find new ways to make it happen! Here’s how one show found success and how you can build on it for your own event.
Must Member Dues Always Be Monetary?
By Joe Rominiecki, Associations Now
A proposed model for the future of membership in public broadcasting raises an intriguing question for associations: Could volunteering be another way to pay membership dues?
Great reads for venue managers
Professional Development: Facility Executive As Polymath
By Bob Barnes, Facility Executive
Do you know what a polymath is? If you manage venues, there’s a good chance you are one!
Some Drones Are Put on a Leash
By Jack Nicas and Tarun Shukla, The Wall Street Journal
WSJ reports on what many venue managers already know: Tethered drones might be the answer in the search for a safer, more effective way to implement the trend in your facility.
The Millennials And Their Dream Venue
By Paige Grisham, IAVM
Sick to death of hearing about Millennials? We feel ya. They’re coming for us, nonetheless. Might as well learn as much as you can about what they value and how you can line up your future offerings to match!
Hipster Dad Version of Hamburglar Fails to Sell McDonald’s Sirloin Burgers
By Laura Northrup, Consumerist
Not technically specific to marketing a venue, but the McDonald’s example poses a good question to marketers everywhere: If an edgy campaign builds buzz but doesn’t produce tangible results, was it successful?