Eventelligence Report: December 18, 2015
Welcome to the weekly Eventelligence Report! Ungerboeck is always on the hunt for industry insights, facts, stats, quotes and whatever else we come across that might be useful, and it would be such a waste for us to keep it all to ourselves! Here’s our pick of what’s hot this week. Enjoy!
CHECK THESE STATS
Of 202 businesses surveyed, 73% see positive ROI from events, see more insights from MarketingProfs
SXSW (South by Southwest Conferences & Festivals) generated $317.6 million dollars in 2015. SmartMeetings
“The key to making mistakes is not the mistake, but what you can do AFTER you’ve determined you’ve made a mistake.” Wes Trochlil, President, Effective Database Management
“Dealing with change is like dealing with ice cream. You know it’s going to melt and you put measures in place to manage it.” Stuart Easton, CEO, TransparentChoice
GREAT READS FOR EVENT ORGANIZERS
By Susan Jacobs, SmartMeetings
Conferences are rapidly changing and event professionals are paying close attention to how they can incorporate new trends to remain successful. Check out this article for a highlight of the changes we’ve been seeing.
By Dan McCarthy, VenueSeeker
If you’re serving water bottles at your event, you may be missing your mark with Millennials. Find out what else you need to do (or not do) to engage this audience
By Michelle Bruno, Ungerboeck Software International
The willingness to transcend traditional thinking made Amazon a success. There’s a lesson to be learned and if event organizers can be “just like Amazon” there is room to be unstoppable.
GREAT READS FOR VENUE MANAGERS
By Jenny Berg, BizBash
Top trends that hotels (be it new or remodeled) are featuring to attract event and meeting planners in the New Year
By Matt Alderton, SuccessfulMeetings
A convention center in Anaheim partnered with their food and beverage provider to incorporate “homegrown” produce on their menu. A revolutionary idea for venues looking to go (more) green!
Having a global strategy is more than just presence. By considering and implementing these five tips organizers can provide cultural sensitivity needed in international relationships.