Welcome to the weekly Eventelligence Report! Ungerboeck is always on the hunt for industry insights, facts, stats, quotes and whatever else we come across that might be useful, and it would be such a waste for us to keep it all to ourselves! Here’s our pick of what’s hot this week. Enjoy!
CHECK THESE STATS EVENTS
82% of Super Bowl ad search happened on a mobile device, up from 70%. SearchEngineLand
Dubbed the “Content Marketing Paradox”, content marketing output surged 35% in 2015, but engagement rate dropped 17%. MarketingLand
“There’s a difference between interest and commitment. When you’re interested in doing something, you do it only when it’s convenient. When you’re committed to something, you accept no excuses; only results. – Kenneth Blanchard
“It’s not about how many years of experience you have. It’s about the quality of your years of experience.” – Jacob Cass
GREAT READS FOR EVENT ORGANIZERS
Attendee Data Collection: Weighing the Risks and Rewards
By Marlys Arnold, TSNN
The potential that the wealth of data collected has is determined by what you choose to do with it. This takes a look at what businesses need to be aware of when it comes to security but also the advantages that come with the data.
Turning Event Sales Staff Into Idea Machines
By Tyler Bishop, Ungerboeck Software International
One of the most important aspects of marketing and selling requires an understanding of technology. Here’s a look at a number of ways to make your sales staff successful as idea machines (and educators!).
No Venue? No Problem! How Temporary Structures Help Your Event Happen
By Padraic Gilligan, Event MB
In large cities, event planners most likely have a pick of several venues with all the requirements they need. But what happens when there aren’t any options? Here’s an interesting look at how temporary structures can be utilized.
How to Thank Speakers In Ways They’ll Really Appreciate
By Mitra Sorrells, BizBash
BizBash asks speakers if additional thank you gifts are really necessary and, if so, what one’s were the most meaningful.
GREAT READS FOR VENUE MANAGERS
How Mobile Technology Will Increase Stadium Security
By David Goldberg, Tech Crunch
Airport security is something that we must endure in order to get to a destination. For stadiums and arenas, the events are typically broadcasted so if the security measures become a hindrance, fans will just watch at home. Here’s a look at how technology is making us safer but still bringing in the crowds.
Being Prepared for Severe Weather
By Jason Hensel, IAVM
A look at how a venue can plan for severe weather in order to keep their attendees safe. Featuring comments from operations managers with major stadiums in the NFL, MLB, and racetracks.
Most Tech-Advanced Super Bowl? Yeah, Levi’s Stadium Tackled It
By Ron Leuty, San Francisco Business Times
With a whopping 10.1 terabytes of data –imagine streaming 8 months straight of HD video- Levi’s Stadium handled the tech-hurdle in stride. Here’s an overview of all the data that the Super Bowl generates.