Welcome to the weekly Eventelligence Report! Ungerboeck is always on the hunt for industry insights, facts, stats, quotes and whatever else we come across that might be useful, and it would be such a waste for us to keep it all to ourselves! Here’s our pick of what’s hot this week. Enjoy!
CHECK THESE STATS
Out of 500 event planners polled, email is the number 1 communication channel for 85% of them. PlanYourMeetings
The key to great customer service? Speed. MarketingProfs found that 46% of respondents relate a previous experience with the timeliness in which a request was handled.
"Make sure you have finished speaking before your audience has finished listening."- Dorothy Sarnoff
“People do not buy goods and services. They buy relations, stories, and magic.” – Seth Godin
“Working hard for something we don’t care about is called stress; working hard for something we love is called passion.” – Simon Sinek
GREAT READS FOR EVENT ORGANIZERS
How Music Festivals Shape Cities
By Richard Florida of Citylab
Exploring the “festivalization” of our culture, there is a rise in music events being help worldwide. Their impact is more than just a concert series, it has a substantial economic impact on the host city.
8 Ways to Keep Attendees Healthy
By Andrea Doyle, Successful Meetings
Being healthy isn’t just a line on a to-do list, it’s a lifestyle. With more and more people becoming health conscious, it is important to embrace their lifestyle and provide them the tools to continue doing so even while at an event. It also could expose habits to those who may not be so health-focused to reconsider.
Measurement Matters: Prove and Maximize Event Effectiveness and Value
By Sofia Troutman, TSNN
Tracking the number of impressions from a marketing channel is no longer a struggle. ROI data is easily accessed and with that information we can now truly understand the ultimate value of the investment in events and trade shows.
Three Ways to Leverage a Live Theater Strategy
By Rachel Kirkpatrick, Event Marketer
There’s something to be said for a live performance that no digital tool can capture. Event planners, take note of these ways that a live theater strategy can benefit your event and make it a truly memorable experience.
GREAT READS FOR VENUE MANAGERS
Why A Venue CRM Can Be A Major Competitive Advantage
By Mark Pritchard, Ungerboeck Software International
Relying on event-specific CRM systems can be the difference between getting all the details right and things slipping through the cracks. To ensure profitability of your spaces, opportunities need to be captured and followed by personal contact and your CRM system should be able to present this information without any timely digging.
Introducing the Stadium of the Future, Where Technology is King
By Patrick Sisson, Curbed
Super Bowl 50 will take place at Levi’s Stadium, a newly built and handsomely priced sports venue ($1.3 billion) taking on the challenges and benefits of the modern tech world. A cool look at how stadia and arenas need to address the events of the future.
Convention Industry Council Plans Roadshow Uniting Planners, Venues
By Matt Alderton, SuccessfulMeetings
Fuse 2016 is an educational roadshow in which participants have the ability to discuss how they can work together during the planning process to make meetings better. Kicking off this month in Washington D.C., it will be a collaborative meetings to make our industries succeed.
To the Left, To the Left
By Jason Hensel, IAVM
When considering the layout of your venue, there is valuable information to be found in considering the human mindset. When exiting a venue, (or in the case of an emergency) the human brain triggers us to go left.