Welcome to the weekly Eventelligence Report! Ungerboeck is always on the hunt for industry insights, facts, stats, quotes and whatever else we come across that might be useful, and it would be such a waste for us to keep it all to ourselves! Here’s our pick of what’s hot this week. Enjoy!
CHECK THESE STATS
With the adoption of second screen technology, 84% of television viewers use another device to source media. Skift
92% of executive leaders consider in-person meetings a priority investment and plan to invest more for events and meetings in 2016. Successful Meetings
99% of associations use social media as part of their communication efforts. Facebook adoption grew by 10% in 2014. Association Trends
"Nothing worthwhile comes easily. Work, continuous work and hard work, is the only way to accomplish results that last." - Hamilton Holt
When talented people don’t have time to think, business inevitably suffers.”- Juliet Funt, founder of WhiteSpace at Work
GREAT READS FOR EVENT ORGANIZERS
Q & A: Using Events to Build a Loyal Audience
By Mitra Sorrells, BizBash
The goal in content marketing is to build an audience based in trust and seeded with favoritism. Events are more than education, they are networking opportunities and when your audience chooses to attend, they’re already part of a community that’s been fostered online.
The Sharing Economy: Hidden Opportunites for Events
By Michelle Bruno, Event Manager Blog
The growing movement of the Sharing Economy is something for event organizers and managers to take note. Meeting attendees are sending a message demanding more sharing-type accommodations.
What Millennials Expect From You on Social Media
By Adam Padilla, MarketingProfs
Millennials are social media bloodhounds. To talk to the audience approximately, you have to first understand what they’re looking for. They can be a driving force for your events and industries but you have to speak to them.
5 Major Trends in Shaping Meetings
By Barbara Scofidio, Prevue
PCMA and Marriott International assembled experts in the field to discuss the trends that will influence meetings in the coming years. An immersive telepresence, wellness consideration and more were the themes discussed.
GREAT READS FOR VENUE MANAGERS
A $3 Billion Dollar Stadium Budget Lures NFL Team to LA
By Sam Farmer and Nathan Fenno, Los Angeles Times
With a capacity of 100,000 (including standing room) and a performing arts venue at the centerpiece, the stadium in Inglewood, CA intends to pave the way for more venues. It intends to change “not just NFL stadiums and complexes but sports complexes around the world.”
The Massive Cost of Event Staff Turnover
by Jack Wagner, Ungerboeck Software International
Direct costs of turnover rates relate to the time and money spent going into interviewing, onboarding, and training. The indirect (and often not considered) costs that may be difficult to capture are a result of short-staffing, overloading other employees, client loss, and a drop in morale. Find out how to get on the right track.
The $1 Billion Plan to Expand NYC’s Convention Center
By Karen Matthews, Skift and the Associated Press
With cities across the US (and globe) understanding and appreciating the value in convention centers, more cities are building state-of-the-art convention centers. New York City has lost revenue due to the up rise of the newer designs and intends to compete in this ever-growing market.