Welcome to the weekly Eventelligence Report! Ungerboeck is always on the hunt for industry insights, facts, stats, quotes and whatever else we come across that might be useful, and it would be such a waste for us to keep it all to ourselves! Here’s our pick of what’s hot this week. Enjoy!
Check these stats
87% of brands surveyed say their event attendees regularly share their experiences and event-related content with others. Associations Now
Being an event professional is one of the top 10 most stressful occupations. Plan Your Meetings
65% of B2B Marketers say data analytics have helped increase sales revenue by more than 10%. MarketingProfs
“Many companies claim they’re data-driven. Unfortunately, while they embrace the data part of that mantra, few focus on the second word: driven. If you have a piece of data on which you cannot act, it’s a vanity metric. If all it does is stroke your ego, it won’t help. You want your data to inform, to guide, to improve your business model, to help you decide on a course of action.” – Ben Nesvig, Content & Social Media Strategist for Lumi
“Social engagement is the secret sauce that makes everything stickier.” –Katherine Zimoulis, Director of Marketing at FreemanXP
Great reads for event organizers
The Science of White Space at Events
By Adrian Segar, Conferences That Work
In the true spirit of Science Friday, here’s a few evidence-based reasons why you should be designing some scheduled free-time for your attendees. First up (and most obvious)? Nature calls!
6 Ways to Cut Down on Food Waste
By Sandra Wood, Convene
Running out of food at an event ranks right up there with being naked in public on the list of worst nightmares for event planners, but wasting money (and perfectly good food!) is an equally frightening prospect! Check out these strategies to help you find a happy medium.
4 Steps to Creating Authentic Stories Your Customers Will Want to Read
By Carol Barash, Content Marketing Institute
Just because everyone else is doing it has never been a good reason to do anything. But when 93% of your competition is onboard, it might be time to consider following suit. Read through these expert tips to find out how to give your content the edge it needs to get read!
4 Strategies to Raise Attendance
By Dave Lutz, Convene
Expert recommendations based on solid data that will help you get more people through the door? Um, yes please!
Great reads for venue managers
4 Ways Tech is Creating a Great Venue Experience
By Jason Hensel, IAVM
Using drones to find open parking spaces for fans at large stadiums and arenas? Best idea EVER. Check out a few of the additional ways live event venues are using technology to their advantage.
Attendee Privacy & Venues: When Does Data Collection Cross The Line?
By Justin Ungerboeck, Social Tables
Ok, so this isn’t technically from this week. However, we have it on good authority that the second post in this three part series is set to hit the web next week so we figured it would be a good time for you to revisit part one!
Have You Considered Offering “Relaxed” Performances?
By Jason Hensel, IAVM
Ever wished you could take in a performance of Hamlet without getting the stink-eye from your neighbors for answering a text? If so, you’re not alone! Could this strategy be the answer to declining ticket sales and inclusiveness for theatres?
5 Reasons Why Your Convention Center Needs A Mobile App
By Michelle Bruno, Ungerboeck Systems International
Conference venues don’t get a lot of love around the blogosphere. We thought it was time to change that! Guest author and event tech expert, Michelle Bruno, makes the case for convention-specific mobile apps this week on our blog.