Welcome to the weekly Eventelligence Report! Ungerboeck is always on the hunt for industry insights, facts, stats, quotes and whatever else we come across that might be useful, and it would be such a waste for us to keep it all to ourselves! Here’s our pick of what’s hot this week. Enjoy!
Check these stats
The average cost to attract an attendee to an event is $31.74. TSNN
Only 5% of marketers share social check-in info compared to 28% just 24 months ago. Forbes
Median spend per exhibition in 2014 was estimated to be $20,000. CEIR
In 2014, 45% of meetings planners saw attendance figures increase at their largest meetings. PCMA
“Events are just stories that your attendees get to experience live, and more and more often, write parts of themselves.” – Bethany Smith, Freelance Writer & Events Specialist
“When a meeting planner tells someone with a disability, ‘Here is where you can sit,’ they have denied that person choice in the guise of service. I’ve been blocked from one of the most important components of attending an event—choosing who I want to network with.” –Gary Karp, Disability Awareness Author, Speaker & Trainer
Great reads for event organizers
#Eventprofs and Getting the Most Out of LinkedIn
By Becki Cross, Event Manager Blog
As someone in the know, you’re most likely rocking Twitter for event marketing purposes. But you know who’s not on Twitter? 59% of LinkedIn users, that’s who! Here’s a few ways you can tap into this “connect”ed crowd.
Three Ways Event Marketers Can Dig Meerkat
By Rob Zaleski, MarketingProfs
Wondering how you could put the smash hit of SXSW to good use? So were we! And then this handy primer came along and cleared it all up.
The Social-Media Measurement Marathon
By Claire Walling, Exhibitor
Running a marathon is a good metaphor for social media measurement: If you try to wing it, you’re probably going to get trampled. Get the right training though, and it becomes far less painful – maybe even exhilarating! (MAYBE)
How to Choose the Right Sales Reps for Your Next Tradeshow
By Peter Symonds, MarketingProfs
What makes a sales rep stand out on the showfloor? Inquiring exhibitors want to know…and now you can tell them!
Great reads for venue managers
Why Every Venue Needs a Weather Plan
By Mike Smith, IAVM
It’s every venue manager’s hope that the action stays on the field (or stage or screen, etc.), but when severe weather threatens to steal the show, it’s important to have a plan in place to prevent injuries and reduce liability. Find out how to create a weather plan that works!
Attendee Privacy & Venues: Best Practices for Success
By Justin Ungerboeck, Social Tables
Worried about getting dirty in a privacy dust up between organizers, exhibitors and attendees? Fear not! Our own, Justin Ungerboeck, lays out some practical advice to help venues keep it clean when it comes to data collection.
Amid Concerns, Powdered Alcohol is Approved for Sale
By Jason Hensel, IAVM
What comes in a slim, 4x6 in. packet, turns a bottle of water into a Cosmo and is now legal for sale in the U.S.? If you guessed “Palcohol,” you’re right! Have you considered how to stay one step ahead of this new development in security and sales issues?
5 Convention Centers That Are Mastering Sustainability
By Lauren Katsel, Ungerboeck Systems International
They say imitation is the sincerest form of flattery, so feel free to mimic the moves of these convention centers, guest author, Lauren Katsel, identified as leaders in green tech.