Check these stats
B2C marketers rated in-person events as the most effective marketing tactic of 2014. Content Marketing Institute
The top 5 music festivals in the US banked $183M in tickets for 2014. Forbes
“A good event has an arch from beginning to end, and takes the audience by the hand – not forcing them, but rather guiding them empathically through the experience.” –Michael Heipel, Freelance Marketing Consultant
“What’s particularly intriguing about Flipped Learning is that it recognizes a powerful conference maxim: The smartest people aren’t always on stage. They’re often in the room.” –Donna Kastner, Vice President, Expo/Sponsor Sales & Activation at Velvet Chainsaw Consulting
Great reads for event organizers
7 Productivity Hacks for Event Planners
By Kelli White, Event Manager Blog
Despite best efforts, the daily activities of an event planner often end up feeling like a never-ending game of whack-a-mole. If you can relate, you might want to check out these tips and tricks for bringing a little more law and order into your life (DUN DUN).
A Picture is Worth 1,000 Words: Leveraging Instagram for Attendee Engagement
By Laura Lopez, Social Tables
As a (wildly popular!) app that was specifically made for people who take pictures with their phones, Instagram is a naturally perfect fit for event marketing. Here’s a great primer to get you started. #NotJustForSelfies
What Millennials’ News Consumption Habits Mean for Associations
By Rob Stott, Associations Now
We know that Millennials are prolific users of social media. Now we also know that this is where they’re getting most of their news. Can you guess where that means associations should be distributing their content?
Using Beacons and the Cloud to Make Sense of the Little White Lies Attendees Tell
By Michelle Bruno, Event Tech Brief
You’re not imagining it. Your attendees are fibbing to you. Find out how you can use event tech to tease out the truth!
Great reads for venue managers
Generic Rehearsal Space Transforms Into Sold-Out Venue
By Jason Judy, IAVM
In less than six months, The San Francisco Symphony turned unused rehearsal space into a hot ticket event. Find out how to uncover your own hidden gem!
Venues: What’s On Your Client’s Checklist?
By Silke Hoersch, Ungerboeck Software International
It’s a lot easier to ace a test when you score the questions in advance. So, here’s a sneak peek at the criteria potential clients are using to size you up and a few handy tips to make sure you pass with flying colors!
McCormick Place attendance inched up in 2014
By Danny Ecker, Crain’s Chicago Business
True of False: A large convention center books fewer events and overall attendance goes up. The obvious answer is also the wrong one! Find out the secret to their success.
Preventing Institutional Knowledge Loss With Technology
By Adam Enloe, Ungerboeck Software International
If most of your vital contacts and business intelligence only lives inside the minds of your best and brightest, what happens when they exit the building (literally and figuratively)? See how you can use event tech to cut your risk.