The monthly Eventelligence Report is now the weekly Eventelligence Report! From now on, we’ll be bringing you the best event industry insights, facts, stats, quotes and whatever else we deem worthy from the previous week on social media, the blogosphere and in the news. Here’s our pick of what’s hot this week. Enjoy!
Check these stats
46% of planners distribute excess food to charitable organizations. Successful Meetings
Data suggests booking 47 days prior to departure will get you the best deal on airfare. PCMA
More than 80% of respondents to a recent industry survey indicated that location of an event factors into their decision to attend. BizBash
Fewer than one in five event marketing executives believe they are “very effective” in creating a viral impact from their events. MeetingsNet
"I will only hire someone to work directly for me if I would work for that person." – Mark Zuckerberg, Facebook CEO
“Planners should think of technology as a long-term investment rather than an immediate cost.” – Jim Russell, Senior Vice President, Sales, Freeman
Great reads for event organizers
How to Give Your Content More Impact at Events
By Oliver Richardson
Unless it’s being read aloud by Kim Kardashian, text or data heavy content is not going to cut it in the midst of a busy event. Here’s a few reality TV-free tips to get your content noticed!
The Best Social Networks for Engaging Event Attendees
By Ayaz Nanji
Facebook and Twitter take top billing, but a new report from FreemanXP and the Event Marketing Institute shows there’s more to the story. Get the full scoop on what works best at every stage of the game.
How to Amp Up Your Event with Disruptive Marketing
By Libby Hoppe
Disruptive Marketing Rule of Thumb: If someone ends up shedding (unhappy) tears, you’re doing it wrong. Do it right though, and you’ve got a fail-safe method to build buzz for your event!
The Slytherin’s Guide to Getting Ahead in Event Planning
By Anna F Sawyer
You don’t have to be a card-carrying member of Pottermore to understand how being especially clever, resourceful and goal-driven can help you get ahead in the industry (this could be a great excuse to join though!).
Great reads for venue managers
Imagine Sunlight in Your Venue 24 Hours a Day
By Jason Hensel
Could this new technology help you shine a light (literally) on the deepest, darkest corners of your venue? Let the sunshine in!
Food Allergies and Preferences: How Far Do You Have to Go?
By Sue Pelletier
As the list of special dietary needs and requests approaches epic lengths, where do venues and organizers draw the line on accommodations? Practically, ethically and philosophically speaking (ok, maybe not philosophically), is there a line?
Hosting lesser-known events help Minneapolis secure record year
By Erin Golden
Whether it’s marketing a venue or dating, there’s a reason the go-to strategy for filling up your calendar is broadening your horizons! See how a city-owned convention center in Minneapolis rode that wave all the way to the bank.
The Work of Attracting New Audiences
By Jason Hensel
They say imitation is the highest form of flattery. It’s also a great shortcut to success! Learn how the Los Angeles Philharmonic and the Hollywood Bowl work to make beautiful music (and $$) together. Repeat as necessary.