Welcome to the weekly Eventelligence Report! Ungerboeck is always on the hunt for industry insights, facts, stats, quotes and whatever else we come across that might be useful, and it would be such a waste for us to keep it all to ourselves! Here’s our pick of what’s hot this week. Enjoy!
Check these stats
74% of customers prefer to get to know a brand through articles rather than advertising. Demand Metric
Only 10% of young professional exhibitors cite the attractiveness of the destination city as an important factor in the decision to participate in a show. Trade Show Executive
“If you are right but nobody wants to work with you, then how valuable are you really? How much can you realistically expect to accomplish on your own?...Being kind hasn’t hurt my effectiveness at all…It has simply made me more likely to be asked to help in the first place.” –Software Engineer, Facebook
“Real-Time collection of onsite data can be a goldmine of information to gain insights for event improvement, to make midcourse corrections, to engage participants and to provide more targeted marketing.” –Corbin Ball, event technology international speaker, consultant and writer
Great reads for event organizers
Why Event Pros Need to Design Emotional Experiences
By Barry Ross Rinehart, BizBash
Give your eyes a rest and check out this video from the Event Innovation Forum that explores how event professionals can exploit the brain’s natural methods for memory and learning to create events that leave a lasting impression!
How to Make Awesome Sponsorship Packages for Trade Shows
By Holly Krenek, Event Manager Blog
Are your sponsors lining up to come back next year? If not, you’re doing it wrong. Check out these tips for how to keep them coming back for more!
Plutocrats Gone Wild
By Felix Salmon, The New York Times Magazine
Are you getting the impression that some attendees aren’t as interested in the panels so much as the parties? Is that a bad thing? The New York Times Magazine tackles both questions in a recent article.
Filling Your Content Library and 11 Ideas To Get You Started
By Traci Browne, Ungerboeck Software International
You already know that producing original content is the best way to keep your event live 365, but who’s got the time? Here’s a great strategy for taking some of the load off your shoulders!
Great reads for venue managers
Cheaper System to Ease Pain of Parking
By David Ruth, IAVM
Does that headline sound like music to your ears? Get the full scoop on a new technology that could help solve one of the most persistent issues venue managers face.
Attendee Privacy & Venues: Spotlight on Drones
By Justin Ungerboeck, Social Tables
This final post in a three part series on attendee privacy and data takes a deep dive into an info gathering technology that is as quick to excite event professionals as it is to raise red flags for attendees.
Safety and Security Results Are In
By Gabrielle Stevenson, IAVM
Survey says: less than half of venues train all phone-answering staff in bomb threat reporting. Are you one of them? Find out how you compare with your competition on overall safety and security.
How Can Venues Make iBeacons Happen?
By Lisa Placa, Ungerboeck Software International
Want to get in on the iBeacon action but can’t quite figure out how to make it happen (or if it’s worth it?)? You’re not alone! Here’s a rundown on what you need to know to get the ball rolling.