Welcome to the weekly Eventelligence Report! Ungerboeck is always on the hunt for industry insights, facts, stats, quotes and whatever else we come across that might be useful, and it would be such a waste for us to keep it all to ourselves! Here’s our pick of what’s hot this week. Enjoy!
Check these stats
58% of B2B companies believe case studies are an effective piece of their content marketing plan. Content Marketing Institute
Only 34% of meeting planners say they have enough time for creative thinking. PCMA
66% of smartphone users 18-34 are interested in using their phones to pay for food, beverages and merchandise at events. IAVM
“It takes you about 10 minutes to lose an audience if you’re just giving a normal talk. So at the nine-minute-and-59-second mark, you have to do something fairly radical. In fact, you should do it within 30 seconds of your first words, but certainly at nine minutes and 59 seconds." -John Medina, Ph.D, molecular biologist and author of Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School
Great reads for event organizers
5 Tips to Improve Q&A at Your Next Conference
By Susan Jacobs, Smart Meetings
Many an organizer can relate: Your speaker finishes up a session and opens the floor for questions only to be met with crickets. Here’s a few tips for bringing a touch of order to this otherwise unpredictable part of the process.
How Much is Too Much When it Comes to Event Technology
By Rob Hamlin, TSNN
Technology has become a powerful force in the events industry, capable of helping us engage attendees and drive revenue like never before, but is there ever a point when enough is enough? Hear what a few event tech experts have to say along with Ungerboeck’s own, Rob Hamlin.
When “Keeping it Real” Goes Right
By Sherron Washington, Associations Now
As a consumer, you know authenticity works because it’s what you want from a brand or a company you’re doing business with too. Check out these tips to help you follow those instincts with your members or attendees as well.
Should You Be Selling Subscriptions To Your Attendees?
By David McMillin, PCMA
Ever attended a panel or an educational session only to almost immediately forget the key points? Same goes for your attendees. Could subscription services be the solution?
Great reads for venue managers
Stung by Millennial Misses, Brands Retool for Gen Z
By Ashley Rodriguez, AdAge
Gen Z, Gen Edge, Centennials - whatever you call them, here's an opportunity to learn from the mistakes of others before the newest generation to come of age begin to take up space on your payroll!
Tradition Constantly Being Challenged
By Gabrielle Stevenson, IAVM
How often have you heard "that's the way we've always done it" as a reason to stick with a certain policy or business practice? For venue managers, this can be a particularly persistent refrain. Here's a little advice to help you push back against the grain.
Create Tech Flexibility When Designing Hotels
By Shawn A. Turner, Hotel News Now
If we’ve learned anything from our personal experiences with technology, it’s that the minute you think you’re ahead of the curve is about when you can expect something newer, better and faster to come along! Check out how hotel managers and developers are putting this lesson to good use in new facility planning and design.
What to Look for in Venue Ticketing Software
By Michelle Bruno, Ungerboeck Software International
Just like any other vendor, venue managers need to consider a variety of factors when evaluating a partner for ticketing software, but there are a few things that make this particular relationship unique. Make sure you're covering all your bases with these tips from event tech expert, Michelle Bruno.