Welcome to the weekly Eventelligence Report! Ungerboeck is always on the hunt for industry insights, facts, stats, quotes and whatever else we come across that might be useful, and it would be such a waste for us to keep it all to ourselves! Here’s our pick of what’s hot this week. Enjoy!
CHECK THESE STATS
35% of event professionals would not use a sharing economy service for their business. IMEX
Social media ad revenue is expected to reach $35.9 billion by 2017. Kissmetrics
Long-form news and content get twice the engagement than short-form. 123 seconds per long-form posts compared to 57 seconds as a short-form. Pew Research Center
GREAT READS FOR EVENT ORGANIZERS
Why More Businesses are Using Snapchat Geofilters for Events
By Amber Jamieson, The Guardian
Snapchat makes the ad experience flow naturally in with the content that people are posting and viewing. It’s a unique space for brand promotion but there are risks that need to be considered as well.
How to Make a Splash at the Trade Show
By Nicole Lininger, TSNN
Cutting through the common sensory overload at trade shows can be a challenge. In order to make a successful impact there are certain absolute “do’s” and here’s a look at the top 5!
11 Speaker Fails and How to Avoid Them
By Christina Green, Event Manger Blog
An insightful look at the most common speaker fails (with video examples!) and how they can be avoided.
How to Use Twitter: Tips for New Users
By April Glaser, Wired
As an event coordinator you’re probably very well aware that your event needs to be on Twitter to stay relevant and to start conversations with attendees. The problem is, it can be difficult to fully grasp and use properly. Here are some tips for new users.
Interview with the Event ROI Guru Elling Hamso
By Valeria Paskaleva, Event Genioso
As a man who’s ranked “most influential people” in the events industry in a number of countries, it’s safe to say Elling knows this industry. Find out what makes him tick and why he decided to start the Event ROI Institute over 10 years ago.
GREAT READS FOR VENUE MANAGERS
Information Concerning the Overtime Rule
By Carol Wallace, IAVM
We mentioned the overtime rule last week, here’s a more in-depth look at the proposed changes and how they can affect you.
Live Nation to Offer Virtual Reality Concerts
By Jason Hensel, IAVM
Starting this summer live concerts will be streaming through VR sets across the country. A five year contract has been signed to offer these events and, quite surprisingly, will be free at first (pay-per-view is assumed once VR really takes flight).
The Future of Stadium & Arena Profitability
By Daren Ungerboeck, Ungerboeck Software International
Stadiums and arenas across the country are going through a huge overhaul. Those that are being built or renovated are viewed more as destinations and are offering multi-functional spaces. They are becoming staples in the community.