Five New Job Roles Coming to Event Organizations


Like most industries, technology is changing events in dramatic ways. As organizers adjust to all of the platforms, operating systems, devices, and apps that have entered our vernacular and our workflows, they will begin to look for individuals who can help them understand and leverage all the innovation. These new event technologists will take on important roles in the organization and the industry.

Event-technology strategist

Organizations will struggle with making sense of all of the technology options available. They will need an individual to create the master plan—a holistic strategy around standards, requirements, procurement, implementation, and evaluation at an organizational level.

Event-technology specialist

As more technology comes into the organization, more people will be required to trouble shoot, supervise deployment, and oversee suppliers on an event-by-event basis. These roles can be broken down by technology (a mobile app specialist, for example) or by outcome (engagement, data insights, attendee experience, etc.).

Data specialist

Business intelligence is arguably one of the most valuable byproducts of event technologies. So much so that organizations will soon be hiring people who can manage all aspects of the data collection, integration, reporting, and analysis. This role will run the gamut from designing surveys to sifting through data from multiple sources to discover insights and create action plans.


Although event-technology startups will present completely new ways to address existing problems, not all new solutions will meet the needs of every organization. Some companies will opt to create their own customized platforms and applications and they will require programmers and information architects who understand the industry and the competitive offerings.


Most organizations don’t have the internal expertise to understand how every event technology works, what’s available in the industry, whether a particular technology will solve a specific problem, how to evaluate solutions, write RFPs or negotiate contracts. There will be an increased demand for individuals to act as educators and intermediaries to help event organizers find the best event technology solutions.

Soon-to-be-released research on event technology ecosystems sponsored by MPI and PSAV will deliver some interesting insights: event planners today are primarily responsible for the event technology being used at events; however, many rely on outside companies (audio-visual production companies and app developers) to advise and assist them. When they do hire people internally, they tend to hire generalists who also have knowledge of event technology.

Slowly, more attention and more resources will be allocated to handling both the transition from manual to automated processes and the integration of technology into the event planning practice. When that happens, organizations will have to hire specialists and that, according to the MPI research, will be a positive sign.

“The hiring of specialists in specific technologies or to manage the selection, procurement, deployment, and effectiveness of event technologies signals an acknowledgement of the role of event technology in the organization and paves the way for more event-technology adoption,” the report says.

Related Blogs

Automation For Event Pros We don’t have to tell you that event professionals have seriously high-stress jobs. Donina Ifurung (Owner, On High Heels - Meetings, Events & Public Relations) knows the struggle first-hand, both from her own experiences and
Some time ago, I had a chat with a friend about trade fairs. He said, “I love attending them. The floor of a trade show always has such a wonderful cosmopolitan atmosphere”. What sounded like a naïve statement to me at first, really made me think about the psychological
In an article recently posted on
In 2013, event technology expert Corbin Ball predicted that audience engagement would be one of the major industry trends to watch for in 2014. Now well into the year, we are seeing numerous organizers and event professionals starting to incorporate

To provide you with a better user-experience, this website uses cookies (small, nonhazardous text files stored by your browser so you are recognized on your next visit). By confirming with "OK", you agree. Visit our Privacy Policy for more information.