They're calling it "Mobilegeddon" and when it comes to your business, it could be just that catastrophic.
On April 21, 2015, Google updated its search engine algorithm to change the way websites are ranked according to how mobile-friendly they are, elevating websites that are optimized for mobile use higher in the results on smartphones. That wouldn't be that big of a deal except for the fact that this past year mobile search surpassed desktop search, so the chances that your site traffic is coming from a mobile device is scary high. The chances of your site traffic coming from a mobile device are ESPECIALLY high for those of us in the events industry, as the vast majority of networking, resource finding, agenda searching, session planning, social media-ing, and other event-related activities take place while NOT sitting at a desk.
How do you know if a page on your website is mobile friendly? Google has a tool for that. You simply enter the URL, click "Analyze," cross your fingers, and wait for the results.
What if you don't get the results you want? Don't get your feelings hurt. Just get a plan together. Unfortunately, it's not as easy as just rearranging a few things or developing a mobile version of your site. In fact, Google recommends that you build a responsive website instead of maintaining a separate mobile version of your site. Good responsive design takes smart thinking to rearrange a page for any screen size in a way that drives the desired visitor action. It requires careful design choices and intelligently crafted content.