Which type of participant are you?
The more conferences and congress you have attended, the better you know the feeling after events. Either
You were very inspired and you were bubbling over with ideas
You were completely unsatisfied, because you couldn’t
Change Management: 6 steps to success
It is pretty safe to assume that you have encountered a significant change at least once in your career – whether in context of your company’s digitization strategy; because of increasing complaints from your employees,
How To Reach The New Generation Of Visitors And Exhibitors With Purpose And Experiences
We see a generation of young people that has grown up with advanced technology: a generation with a different mindset and therefore different expectations towards the event
Optimizing the Customer Journey: better convention and trade fair experiences
Whether congress, trade fair or concert, in the end the success of your event is related to the satisfaction of attendees. Satisfied customers are an important component for your sales
Change management is not a task to tick off, it is part of corporate culture – this is how to get there.
Digital corporate culture leads to higher profits and happier employees - this is the main finding of a German study “Culture first! Learning from the
Global Exhibitions Day: Join the Digital Marathon!
How are you supporting UFI's second annual Global Exhibitions Day? Ungerboeck is proudly hosting a digital marathon to highlight our colleagues, clients and fellow industry comrades from around the world!
Event Trends From IMEX Frankfurt 2017
Summer, sunshine, IMEX! Event professionals from all over the world got together in Frankfurt from 16-18 May, not only to enjoy the truly beautiful weather during the three days, but also to indulge in trade show madness at
Global Exhibitions Day 2017: Think Global, Act Local
Guest Publication from Angela Herberholz, Marketing and Communications Manager at UFI
It is happening again! Global Exhibitions Day 2017 (GED17) is just around the corner and it's the biggest promotional campaign
The Battle of Tradition vs Innovation at Fairs
When was the last time you had to stop and get directions at a gas station? Maybe that one time that your phone died while driving home, but the instances are likely few (if any). How long does a debate amongst friends
Digital Experiences for Events: Mobile-Friendliness is No Longer Just a Courtesy
Let me guess: You’re reading this on your phone right now, aren’t you? No, I’m not actively spying on you (because that would be creepy!), but I am tuned into the latest stats
Go Green to Get Green
Do me a favor. Take a look in your trash can. Now, depending on what time of the day you’re looking, it could be moderately full or empty but chances are high that there’s a least a thing or two in there that could have been recycled
Embracing Engagement Opportunities at Your Next Event
I can hear Heath Ledger’s fantastic rendition of The Joker saying “Why so serious?”. We can take this line literally when it comes to event entertainment and engagement. Events shouldn’t always be serious;