Global Exhibitions Day: Join the Digital Marathon!
How are you supporting UFI's second annual Global Exhibitions Day? Ungerboeck is proudly hosting a digital marathon to highlight our colleagues, clients and fellow industry comrades from around the world!
GED17
Event Trends From IMEX Frankfurt 2017
Summer, sunshine, IMEX! Event professionals from all over the world got together in Frankfurt from 16-18 May, not only to enjoy the truly beautiful weather during the three days, but also to indulge in trade show madness at
Global Exhibitions Day 2017: Think Global, Act Local
Guest Publication from Angela Herberholz, Marketing and Communications Manager at UFI
It is happening again! Global Exhibitions Day 2017 (GED17) is just around the corner and it's the biggest promotional campaign
The Battle of Tradition vs Innovation at Fairs
When was the last time you had to stop and get directions at a gas station? Maybe that one time that your phone died while driving home, but the instances are likely few (if any). How long does a debate amongst friends
Digital Experiences for Events: Mobile-Friendliness is No Longer Just a Courtesy
Let me guess: You’re reading this on your phone right now, aren’t you? No, I’m not actively spying on you (because that would be creepy!), but I am tuned into the latest stats
Go Green to Get Green
Do me a favor. Take a look in your trash can. Now, depending on what time of the day you’re looking, it could be moderately full or empty but chances are high that there’s a least a thing or two in there that could have been recycled
Embracing Engagement Opportunities at Your Next Event
I can hear Heath Ledger’s fantastic rendition of The Joker saying “Why so serious?”. We can take this line literally when it comes to event entertainment and engagement. Events shouldn’t always be serious;
Setting the Stage for Change: Performing Arts Venues in a Digital World
The objective of any prospective change comes from the desire to make things better. The word change in and of itself comes with a negative connotation but when it is purpose-driven by your
More than the Fair: Building Community with Non-Fair Events
In our previous post, we discussed two great things to consider when looking to alleviate budget cuts for your fair. The first is something of a “long-term” solution. By working with associations
Great Guest Experiences Start Here
In preparation for my trip to GuestX this week, I’ve been thinking a lot about how to improve guest experiences at venues. There are the obvious things like security, crowd control – even concessions! But what I keep coming
Effective Influencer Strategies
There has been a subconscious shift in the way consumers purchase products and services. Gone are the days where a generic print ad across various mediums was enough to seal the deal. We’ve moved to a market where the perceived
Bracing for the Inevitable: Performing Arts Venue Technology
Change is inevitable.
Take a look around and you’ll see a world where the only constant is change. Hardly any facet of life is exempt and when it comes to the forward march of technology, the performing
