The world’s event technology platform

Ungerboeck

For Venues

Event Booking Calendar
Event CRM Software 
Venue Management System

Ungerboeck

For Exhibitions

Floor Planning Software 
Exhibitor Sales CRM
Full Event Financials

Ungerboeck

For Conferences

Event Management Software
Event Registration System
Event Financials & Reporting

End-to-End Venue & Event Management Software

"Event professional" makes a regular appearance on the list of most stressful jobs. Often this is due to the fact that those charged with handling the event management software, financials, event booking & scheduling, and event sales are only able to see a small piece of the complete puzzle. 

Ungerboeck Software provides a unified view of everything; while cutting out the things that cost your event, venue, conference or trade show time and money like dual entries, communication errors, and disconnected systems

Ungerboeck Software is the best choice for any organization in need of EMS software, a conference management system, an exhibition management system, or a unified venue & event management software system.

In an article recently posted on computerworld.com, SalesLogistix CEO, and customer relationship management (CRM) software expert David Taber shares his experience customizing a well-known CRM product to suit different industries. He compares the process to home renovations – and if you or anyone you know has ever done any remodeling, you know those projects always take more time and cost more than the designers tell you – often significantly more. That’s also the case with general purpose, one-size-fits-all CRM software customization. In fact, Taber points out that he’s seen a request for a customized, one-page report turn into a $20,000 exercise due to lack of focus! That’s an expensive report – and it’s just a tiny part of what’s required to customize a CRM to meet the needs of event managers.

Where do cost overruns happen?

The analogy makes sense because many sales teams believe that any CRM product will do because they all are designed to help increase sales. However, without doing research up front, many event focused organizations select a CRM product that’s designed to sell products with the belief that it can be customized for events.

The fact of the matter is that most CRM platforms are designed to work for transactional companies that sell products. Many of these CRM platforms define an event as an appointment – a 15-minute phone call with a prospect is an event. In the world of trade shows, exhibitions, and conferences, an event IS the product and it has multiple components. There’s a start date and time. There are multiple sessions in multiple rooms. There are exhibitors, sponsors, attendees, and presenters. Exhibitors and sponsors need to be assigned to a booth on a floor plan, and all the services they may need like Internet access, or electrical outlets need to be attached to their booth assignment. An exhibitor’s booth staff may be different from their attendees and their “bill to” contact. You get the picture. Now, imagine taking that single “event” field that is made to track a simple 15-minute phone call and adding all of the functionality listed above – because that’s what has to happen when you customize CRM products that are not made to sell events.

Black swans.

In the Harvard Business Review article Why Your IT Project May Be Riskier Than You Think, Bent Flyvbjerg and Alexander Budzier use the term “black swan” projects to describe “high-impact events that are rare and unpredictable but in retrospect seem not so improbable.” In the case of software, that can apply to customization projects with significant cost overruns, delays in implementations, and even complete project failure. Flyvbierg and Budzier point out that, “The average overrun was 27% - but that figure masks a far more alarming one. Graphing the projects’ budget overruns reveals a “fat tail” – a large number of gigantic overages. Fully one in six of the projects we studied was a black swan, with a cost overrun of 200%, on average, and a schedule overrun of almost 70%.” I don’t know about you, but if I had a project that had a 200% cost overrun, I’d likely be looking for a new job due to failure to manage resources.

A light in the darkness.

Starting out with the best tool for the job - a CRM system purpose-built with your specific industry in mind - allows you to start with all the functionality you need from day one. No need to figure a work around to connect an exhibitor to a booth on a floor plan. Going back to the analogy of the home remodel, there’s a reason that you don’t customize the foundation of your home. That’s the framework on which everything else sits and it’s built the way it is for a reason. You customize the fixtures and finishes, the things that are easier to change such as color palettes, things that go in and out of style. CRM software is much the same – you don’t want to customize around the core of your business – your events. You want to be able to simply configure the software to meet your workflows.

Recently we’ve published a white paper all around the differences between one-size-fits-all software that needs to be customized, and CRM that’s purpose-built for exhibitions and events. I’d love for you to review it and then send me your thoughts via email! This email address is being protected from spambots. You need JavaScript enabled to view it.

Successful Clients All Over the Globe

BC PLACE

BC Place

EXCEL

Excel

MAYO

Mayo

Colisee

Colisee

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Little Rock

Little Rock

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Ford

Ford

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Alamodome

Alamodome

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Allen County

Allen County

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Amsterdam Rai

Amsterdam Rai

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Australian Turf Club

Australian Turf Club

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Brisbane Racing Club

Brisbane Racing Club

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Kansas City

Kansas City

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Hawaii Convention Center

Hawaii Convention Center

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Penn State

Penn State

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Emerald Coast

Emerald Coast

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Florida State Fair

Florida State Fair

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Saint Louis Zoo

Saint Louis Zoo

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UCLA

UCLA

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Dallas Convention Center

Dallas Convention Center

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Vancouver

Vancouver

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Oregon Zoo

Oregon Zoo

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Melbourne Racing Club

Melbourne Racing Club

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University of Georgia

University of Georgia

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Indiana State Fair

Indiana State Fair

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Hult Center

Hult Center

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Devonian Botanic Garden

Devonian Botanic Garden

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Berlin

Berlin

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Missouri Botanical Garden

Missouri Botanical Garden

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Purdue

Purdue

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MECC Maastricht

MECC Maastricht

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Manchester Central

Manchester Central

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Northern Networking

Northern Networking

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Event Software Testimonials

Event software tailored to the events industry

Our event software is used by some of the top venue's, conferences, trade shows, & event businesses across multiple industries. Ungerboeck is more than a simple event management system; Ungerboeck is a complete event business management system. LEARN MORE ABOUT THE INDUSTRIES WE SERVE

Success Stories

DeBartolo Performing Arts Center

Supporting the mission at the University of Notre Dame's DeBartolo Performing Arts Center to offer arts experiences and education with the power of Ungerboeck Software..

Interplan Congress, Meeting, & Event Management

Interplan streamlines processes in their Exhibition & Sponsoring department with Ungerboeck Software.

Bordeaux Convention Bureau

Bordeaux Convention Bureau optimizes their destination marketing and increases number of opportunities by using Ungerboeck Software.

Ungerboeck Unite

EMEA Conference

Meet us in Vienna: 7-9 April. Register today.

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