Digital engagement becomes the new norm for bringing people together at the 2018 Ungerboeck Asia-Pacific Conference
Brisbane, Thursday - 21 June, 2018
Asia-Pacific’s leading venues, event organisers and suppliers recently gathered at Sofitel Gold Coast Broadbeach for the Ungerboeck Asia-Pacific Conference. The delegation included representation from prominent stadia and arena, convention and exhibition centres, caterers, performing arts centres, exhibition suppliers, associations, councils and universities, as well as a range of boutique and multi-purpose venues.
The conference theme: Discover Connect Transform, encouraged participants to discover Ungerboeck’s innovative new event technology solutions, connect with their peers to discuss industry trends and challenges, and learn new concepts to help them transform their organisations in an increasingly digital environment.
Capacity audiences heard from an impressive line-up of guest speakers representing ICC Sydney, Melbourne & Olympic Parks (M&OP), the Museum of Contemporary Art Australia (MCA), the New Zealand International Convention Centre (NZICC), PERTHEXPO and Regional Facilities Auckland (RFA). Digital engagement was central to discussions on improving interactions with stakeholders, as well as enhancing the customer experience.
Sessions previewed Ungerboeck’s innovative, industry-leading platforms like the Event Planner and Suite Management Portals, developed in conjunction with Melbourne Convention & Exhibition Centre and M&OP, and provided insights into customer engagement, digital interaction and platform integration, as well a range of diverse and effective change management strategies.
In a showcase of Melbourne and Olympic Parks’ ground-breaking Suite Management Portal, Lara Burnes, General Manager – Premier Events & Experiences at Melbourne and Olympic Parks, stressed the importance of client engagement throughout the scoping and development process to ensure any proposed digital solution addressed clients’ needs and pain-points.
Burnes advised “the important thing to note is that we’re not just developing this solution based on our own experience.
“We engaged with our clients in initial discussions at their offices and asked ‘if we were to build something, what do you want and what would that look like for you?’
“It’s great for us to create a solution for the organisation but if it’s not going to work for the end-user and the people that we’re trying to build it for, then there’s no point creating it.”
Louise Gardiner, General Manager Information Services at RFA, commented on the important role Ungerboeck’s annual conference plays for the council organisation, responsible for enriching cultural experiences and recreation across Auckland.
“RFA has made a significant investment in Ungerboeck. We use it across our six operating divisions and we use it end-to-end from financials right through to operational delivery.
“[The Ungerboeck Conference] gives us a chance to meet with colleagues and our networks and industries across Australasia, to share knowledge and experience.”
Fred Lazzerini, Managing Director of Ungerboeck Asia-Pacific, celebrated the calibre of the presentations, as well as the attention and active participation of delegates, as pivotal to the event’s overwhelming success.
“The presentations from ICC Sydney, M&OP, MCA, NZICC, PERTHEXPO and RFA demonstrate how organisations are now embracing digital transformation as a key part of their business strategy, and the sentiment was supported by the packed audiences who were keen to elicit even more detail from each speaker on the subject.
“This event is aimed at allowing clients to drive innovation and growth across their organisations and the active engagement and feedback from the delegates that we witnessed again this year are definitely the key ingredients to its success.”
Ungerboeck delivers world-leading event and venue management technology that empowers over 50,000 users in more than 50 countries. For more than 30 years, Ungerboeck has been the leader in providing software to the events industry, driving innovation and helping organisations adapt to the emerging trends in events. The organisation’s signature platform is available in six languages. Ungerboeck proudly supports its worldwide client base from its global headquarters in the United States and regional offices in Karlsruhe, Germany; Lyon, France; Brisbane, Australia; Singapore; Guangzhou, China; and Hong Kong.