Welcome to the weekly Eventelligence Report! Ungerboeck is always on the hunt for industry insights, facts, stats, quotes and whatever else we come across that might be useful, and it would be such a waste for us to keep it all to ourselves! Here’s our pick of what’s hot this week. Enjoy!
CHECK THESE STATS
Twitter doesn’t consider itself a social network anymore. Twitter can now be found in the ‘News’ category in your app store. The Verge
Snapchat overwhelmingly holds the 18-24 demographic at 48.6% of users. Here's an awesome visual look at social media platform usage by age group. Fast Company
Users spend 50 minutes a day on Facebook, Messenger, and Instagram (up 10 minutes from 2014). Tech Crunch
GREAT READS FOR EVENT ORGANIZERS
SXSW, the Morning After
Gather Geeks by BizBash
BizBash CEO, David Adler, sits down with reporters, planners, and activators and gets vital information that all event planners would find useful.
BONUS! Here’s our personal summary of 8 key themes that #eventprofs can implement into their events.
Queen Elizabeth’s Party Planner Wears $35 Shoes
By Courtney Rubin, The New York Times
“Seat all the bores together,” stated Lady Elizabeth Arson, “They don’t realize they’re bores, and they’re happy.” Learn tips and tricks that long-time party planner to the “grander family” swears by.
Attendee Movement Data: What Should You Track?
By Lisa Apolinski, TSNN
Determining what pieces of data should be collected is the hard part; getting that data is easy. This article takes a look at some key questions you should ask when utilizing data received at an event.
Learning the Basics of Snapchat Marketing
By Kate Mulcrone, PCMA Convene
Snapchat is becoming a unique platform for brands to market an experience in a new manner. Here’s a look at what to ask before adding Snapchat to your marketing arsenal.
You’re Asking Too Much of Chat Bots. Just Let Them Grow Up
By Cade Metz, Wired
Our CTO, Manish Chandek, recently wrote an article (another BONUS!) about the evolution of chat bots and what they could mean for the future of event planning. We’re always curious to see how quickly technology can be adapted based on expectations- and this article takes a good look at where they stand in the market.
GREAT READS FOR VENUE MANAGERS
Paris Police Look Towards Drones for Crowd Surveillance
By Amar Toor, The Verge
The safety and well-being for guests is the top concern and a prominent liability concern of venue management. There’s an increased global awareness as a result of terrorism/hostility and technology is adapting to make security measures more effective.
Cannes Simulates Terror Attack Ahead of Film Festival
By Rhonda Richford, Hollywood Reporter
On a similar note of the aforementioned, preparing for an event of this nature is relatively impossible. Planners of the Cannes Film Festival, however, aren’t going to take that as an absolute. Their simulation of an attack allowed for an evaluation of skills, manpower and tools.
The Overtime Rule Change is Coming
By Jason Hensel, IAVM
The U.S. Department of Labor plans to release their ruling that would expand overtime pay eligibly for salaried employees and anyone making under $50,440/year. There are concerns over tracking hours worked as most salaried positions don’t have a system in place currently.
Hot Trends in Food and Beverage
By Chef Christophe Luzeux, Executive Chef, Event Manager Blog
there’s more to food than acting as nourishment or meeting dietary needs; food and beverage offerings while attending an events should help cater (pun intended) to the experience. Here are 5 tips from the head chef of a brilliant culinary team that takes pride in their offerings.