Welcome to the weekly Eventelligence Report! Ungerboeck is always on the hunt for industry insights, facts, stats, quotes and whatever else we come across that might be useful, and it would be such a waste for us to keep it all to ourselves! Here’s our pick of what’s hot this week. Enjoy!
CHECK THESE STATS
Looking for the best times to spark engagement on social media? Check out this article posted by Buffer:
Business-to-consumer engagement is 32% higher on Facebook over the weekend.
Business-to-business marketers get 14% more engagement on Twitter during weekdays.
Twitter users are 119% more likely to use Twitter during work/school hours.
“What I do for work is exactly what I would do if nobody paid me.”- Gretchen Rubin, author
“Strength does not come from physical capacity. It comes from an indomitable will.” – Mahatma Gandhi
GREAT READS FOR EVENT ORGANIZERS
8 Ways to Make Your Events Smarter
By Daren Ungerboeck, Ungerboeck Software International
As an event planner, we are constantly looking for ways to keep us with technology and trends. Here’s a look at eight different ways to help make your events more memorable!
5 Needs to Grow Your Events
By Niru Desai, Plan Your Meetings
A look at things that need to be addressed at events based around Maslow’s Hierarchy of Needs. We must recognize these needs and exceed them to succeed.
Pro Tips for Sending Push Notifications at Trade Shows
By Rob Cartagine, TSNN
The benefit of push notifications can be immense but it has to leveraged in a way that is valuable and not a hindrance to the attendees. Read more tips here!
10 Traits of Amazing Event Marketers
By Michael Chidzey, Event Manager Blog
in order to reach the right people at your event and increase ROI, it helps to be the best in the biz. Consider a little self-evaluation time and see how you can improve on these top ten traits.
GREAT READS FOR VENUE MANAGERS
How Airbnb Is Working With the Meetings Industry
By Kate Mulcrone, PCMA Convene
“People want to feel they’re living when they’re working,” Jonathan Midenhall, chief marketing officer for Airbnb. This company understands the influence that meeting attendees have and want to cater to their needs and lifestyle.
The Future of Convention Food: How Your Menus Might Change by 2030
By David McMillin, PCMA
All events will have one thing in common: there has to be food. We’ve seen changes in technology, social media trends, etc. so why shouldn’t the food we over change with the times too?
Launch of the New Global Destination Sustainability Index
By Valeria Paskaleva, Genioso Event Magazine
The GDS-Index aims to promote the sustainable growth of international meeting destinations, highlighting best practices and responsible business tourism.
What Salespeople Need to Know to Stay Relevant in Digital Marketing
By Mark Ruthfield, MarketingProfs
We can now predict how digital will affect the sales space in the next five years by looking at how technology has already changed the marketing profession. Here’s a look at 3 tips to stay ahead of the game.