Welcome to the weekly Eventelligence Report! Ungerboeck is always on the hunt for industry insights, facts, stats, quotes and whatever else we come across that might be useful, and it would be such a waste for us to keep it all to ourselves! Here’s our pick of what’s hot this week. Enjoy!
CHECK THESE STATS
Global Green building activity continues to double every three years. Facility Executive
Event planners choose an “unusual” events space (e.g. theatres, museums) 19.5% of the time and conference centers 12.7% of the time. Hotels has the majority at 37%. EventMB
"Live out of your imagination, not your history." — Stephen Covey
"We're going to have more data, not less, so put that infrastructure in place now." — Bill Bailey
GREAT READS FOR EVENT ORGANIZERS
Flip Your B2B Funnel on Its Head and Close Sales More Quickly
By Sangram Vajre, MarketingProfs
Flipping the sales funnel allows marketing and sales teams to focus their efforts on a smaller number of customers who are best-fit for the highest revenue-generating customers.
The Evolution of eRFPs
By Matt Alderton, Successful Meetings
When the RFP process initially took to digital, it was born out of an advertising programs that allowed hotels to market themselves. We’ve come a long way from a quantity-based layout to where we are today.
How Data is Defining Today’s Customer Journey
By Emad Georgy, MarTech Advisor
As technology increases, today’s customer demands and expects better service. Marketers need to be smarter and more personable than ever before. Considering the customer journey is the first step to understanding their expectations.
15 Things That All Event Managers Know To Be True
Just for a bit of laughs, here’s a collection of GIF’s that probably summarize your day better than words.
GREAT READS FOR VENUE MANAGERS
How Venue Technology Standards Are Changing
By Ryan Dingley, Ungerboeck Software International
With each passing year, the landscape of the events industry is evolving into something completely new. There are certain offerings that event professionals expect when looking at venues.
The Venue of the Future
By Event Manager Blog
A study that compiles event professionals’ responses to what they’re expecting from venues. This is an extremely valuable look at current trends of venues!
Preventive Maintenance, Proactive Facility Management
By David Lewk, Facility Executive
Facility success includes looking at the past needs, the current backlog, and future expectations. Here’s a good look at how to prioritize these needs.
VenueConnect Announces Daymond John as Opening Keynote
If you haven’t considered attending VenueConnect, you should now. VenueConnect is an annual conference and trade show put on by IAVM this coming July in Minneapolis, MN. You may recognize Daymond John as a “shark” on Shark Tank and we’re sure he’s got a powerful message you can benefit from (and that’s just the beginning!).