Guest blogger: Angela Herberholz, UFI Marketing and Communications Manager - 10 March 2016
The exhibition industry sharing one single and cohesive voice.
Exhibition organisers, venues, associations, service providers and students from all around the world have pledged their support for the first ever “Global Exhibitions Day” on 8 June 2016.
What is the Global Exhibitions Day (GED16)?
Global Exhibitions Day is not a single event. It is a combination of all our efforts together. It is an invitation for everyone eager to promote the value of our industry and to share one single and cohesive voice. The campaign around GED16 will focus on messages that promote the value of exhibiting for companies, the key support role of exhibitions for the development of trade and internationalisation, and the stimulating role exhibitions play in driving innovation and competitiveness of companies. At the same time, GED16 is also meant to be a celebration of the people working in the exhibitions industry, showing the excitement and career opportunities that the industry has to offer.
Who participates in the initiative?
Industry leaders from all continents have pledged their participation. A growing list of associations from all parts of the world as well as leading industry players and universities have pledged to join forces to promote the industry and to highlight its achievements.
What has been done so far?
UFI has integrated GED16 in its prestigious 2016 events, raising the awareness about the initiative and supporting anyone eager to come on board. Media coverage and uptake on social media around #GED16 has been extraordinary and continues to be promising. More than 30 video statements have been recorded with industry leaders around the globe pledging their support, countless selfies with the GED16 logo have been shared via social media, numerous articles and interviews have been published and there is much more to come.
The task force driving this project is currently working on a toolkit to be shared with anyone in need of promotion material, key messages on the value of exhibitions, facts and stats of our industry, social media guidelines and much more. Anything that will be helpful for anyone interested to get involved! The material will be provided in English, with national associations from the task force providing translations where appropriate. All material will be made available online.
In the meantime:
- Follow the #GED16 on Twitter: @GED_16
- Join the Global Exhibitions Day Facebook Group
- Share your “selfies” with the #GED16 logo
- Record a video statement for www.ufi.tv