Ungerboeck Software Leader Speaks On Exhibition CRM Systems
United Kingdom, February 23, 2016 — Ungerboeck Software General Manager for EMEA, Thorsten Kolbinger, was recently featured in the popular trade publication Exhibition News. Kolbinger was approached to discuss the topic of CRM (Customer Relationship Management) software selection for exhibition businesses. The article largely focuses on the differences and potential fits of vertical and horizontal CRM systems.
Kolbinger provided an expert's take on when each system is and isn't a proper fit for exhibition businesses. This comes on the heels of a recent announcement from Ungerboeck Software CTO, Manish Chandak, that Ungerboeck Software would be launching a new exhibition product later this year. "We can't let this industry fall behind, or it will be in real trouble", said Chandak. Ungerboeck is currently in the process of launching an innovative, unified new solution for exhibition businesses.
Kolbinger is a veteran of the event software industry and provides a deep dive into the selection criteria that exhibition businesses should consider when discussing CRM system options. The article largely focuses on what types of processes each system best supports, and looks deeply at the benefit of being able to tie events and opportunities together inside of your CRM system.
If you'd like to read the piece you can download a copy of the article here.