The Post-Event Pulse: Owning the Moment at the 2014 UPCEA 99th Annual Conference

There was definitely a vibe in the air at UPCEA’s recent 99th Annual Conference in Miami! The event theme was “Own the Moment,” and true to this call, attendees and exhibitors were energized by the opportunities they were starting to see as the university environment evolves.

As Alice S. Warren, Chair of the 2014 UPCEA Annual Conference and Advisory Committee put it on the conference website, “We are at a critical point in higher education. As leaders of Professional and Continuing Education, we have the opportunity to take charge of our missions and goals, to serve adult students with quality continuing education and online programs, to demonstrate the impact our programs are making to the constituents served, and to contribute to the success of the overall mission, vision, and strategic goals of our institutions.”

How higher education professionals are embracing the evolving environment

One of the biggest challenges I discussed with attendees while I was manning Ungerboeck Software International’s trade show booth was around how higher education professionals could identify new ways to increase community engagement with their continuing education program. In some cases, attendees expressed the importance of offering unique conferences for adult students to attend. In other cases, we discussed the growing need to understand their target audience better to increase enrollment.

It was clear that the greater pressure to adapt to ta changing university environment meant that managing the details and relating to the community were more important than ever. The student of today is looking for a more specialized approach to education. It’s less about the four-year degree, which makes continuing education programs even more appealing.

To meet their goals, I was able to talk to a lot of higher education professionals about how software built just for their market can solve problems exactly like these. To this end, I’ve also posted a recent blog highlighting six reasons using customer relationship management software is vital to an institution’s continuing education program.

Providing students with the right tools to be successful in the workforce is challenging without the most current technology. The face of a student is changing, and higher education professionals have to utilize their resources differently.

How is your institution adapting to the change, increasing community engagement and attracting new student interest? I’d love to talk to you about it, so contact me via email or make a connection on LinkedIn or Twitter. Este endereço de email está sendo protegido de spambots. Você precisa do JavaScript ativado para vê-lo.

Related Blogs

How much more productive could your salespeople be if they had access to their customer data, follow ups, and sales opportunities on their mobile phone no matter where they are in the world? New mobile business solutions are readily becoming the most effective tool
With a student body of 11,000, Marquette University is one of the largest Jesuit universities in the United States. Managing events, catering and billing could be arduous tasks without the right software. Luckily, they found Ungerboeck’s integrated solution. “It’s
Wouldn’t it be great if you had everything you needed to increase sales right at your fingertips? If you could send emails directly from your CRM database, track clickthroughs and bouncebacks, and automatically log responses and create follow ups for sale reps
Ever wish there were more hours in a day? A well designed application using the latest technology could do just that – give you extra time, up to 30 minutes per day! Rich Internet Applications (RIAs) are web-based programs that combine the best characteristics