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3 Min Read

Eventelligence Report: March 4, 2016

Global Green building activity continues to double every three years. Facility Executive

Event planners choose an “unusual” events space (e.g. theatres, museums) 19.5% of the time and conference centers 12.7% of the time. Hotels ha...

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4 Min Read

Automating The Booth Space Sales Process

Automating A Booth Space Sales Process A booth space sales process is different than typical B2B sales processes. With timelines and calendars, supporting vendors and sponsorships, floorplans and operations, it’s almost impossible to follow a typica...
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How Venue Technology Standards Are Changing

Venue Technology Standards In 2016 The progression of venue technology is an evolution that is affecting every facet of the events industry. The process adapting to the current market landscape is the topic of many discussion boards and chats. Venue...
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Eventelligence Report: February 26, 2016

The trade show industry sees a 3.7% Q4 and full-year uptick for 2015. Boosting an additional 1.8% point increase from 2014. TSNN

The CRM market is predicted to be a $36 billion dollar industry by 2017.
More than half of users...

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Whitepaper

The Complete Venue Success Study

Ever wonder the top event venues do to increase space utilization, drive new revenue growth, and implement best practices? We did too. Fortunately for us, we've been working closely with many of this venues for over 30 years. So, we had some of our ...
Only Ungerboeck covered the remit of almost everything on our wish list and had the real pedigree in the international convention market.
New Zealand International Convention Centre
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7 Min Read

4 Ways Venues Are Delivering Exhibitor Services

Ways Venues Are Delivering Exhibitor Services Whether you manage a convention center or venue, a dynamic exhibitor services model is critical for any space that offers services to exhibitors. There are four primary approaches used for delivering exh...
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5 Min Read

What Event Websites Are Often Missing

What Event Websites Are Often Missing There are both positives and negatives to thinking like a customer. When you can put yourself in their shoes you can better evaluate their needs and expectations. However, what you have to remember is: you’re st...
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2 Min Read

Ungerboeck Regional Leader Is Authority On Exhibition CRM Systems

Ungerboeck Software Leader Speaks On Exhibition CRM Systems United Kingdom, February 23, 2016 — Ungerboeck Software General Manager for EMEA, Thorsten Kolbinger, was recently featured in the popular trade publication Exhibition News. Kolbinger was a...
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4 Min Read

How To Measure The ROI of An Exhibition

Measure The ROI of An Exhibition Using a traditional model of calculating and measuring ROI is not always an effective approach for determining the value that a given event provides for an exhibitor, mostly because it is difficult to point at a give...
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4 Min Read

Eventelligence Report: February 19, 2016

A study by Successful Meetings, found that 80% of Millenials reported the biggest challenge of meetings in 216 would be creating a compelling experience.

More than half of businesses adopt a CRM within the first 5 years. Capterra

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4 Min Read

Tradex Shows New Path To Increase Venue Revenue

Tradex's Strategy To Increase Venue Revenue For venue managers, finding new ways to increase venue revenue is never going to be a task you can check off the to-do list. That’s certainly the case for Ungerboeck client, Brad Styba. As managing directo...
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11 Min Read

Guide: Maximizing Your Event Sales Opportunities (Part 1)

Maximizing Your Event Sales Opportunities Event businesses will likely set their eyes on maximizing event sales opportunities once again this year. For many, this means carefully evaluating the possible upgrade or implementation of a sales CRM and c...
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3 Min Read

Eventelligence Report: February 12, 2016

82% of Super Bowl ad search happened on a mobile device, up from 70%.

Dubbed the “Content Marketing Paradox”, content marketing output surged 35% in 2015, but engagement rate dropped 17%.

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5 Min Read

How Exhibitors Calculate ROO Of A Show

How Exhibitors Calculate ROO What are my customers looking for? What do they need? These are core questions that all exhibition, trade show, and expo businesses must explore on a regular basis. This is fundamentally one of the best ways for exhibiti...
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5 Min Read

How Caterpillar Makes Event Data Relevant

Caterpillar Makes Event Data Relevant Recently, we’ve talked a lot about the value of event data and the importance of using that data to make your organization successful, so this should not be a new concept for our blog followers. However, where t...
Ungerboeck has made our procedures much more efficient.
Kentucky Venues
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9 Min Read

Turning Event Sales Staff Into Idea Machines

How Can Event Sales Staff Can Become Idea Machines I really like the word idea machine. It personifies how I view many components of inbound marketing. Why? Because ideas are the greatest common denominator of expectations. Selling ideas is good bus...
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6 Min Read

How To Create Memorable Events For Your Customers

CREATE MEMORABLE EVENTS FOR YOUR CUSTOMERS The events business is about attention to detail. It’s those small details that align together to create memorable events. The venues that are able to do this well leave a strong impression to event planner...
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4 Min Read

Eventelligence Report: February 5, 2016

Out of 500 event planners polled, email is the number 1 communication channel for 85% of them. PlanYourMeetings

The key to great customer service? Speed. MarketingProfs found that 46% of respondents relate a previous experience wit...


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