Resource Index

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Article

3 Min Read

Out with the OLD and In with The NEW

Out with the Old People get stuck in the processes of using spreadsheets and Word docs to try to piece together projects, people, and data. Paper trails that have to be followed. Information gets lost in translation. Data has to be entered into mult...

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Article

6 Min Read

Work Smarter, Not Harder: Selling Exhibit Space and Sponsorships

If you happen to be one of a handful of show organizers whose events sell-out with little or no effort year after year, congratulations! However, for the rest of us, achieving sales goals requires significant effort. There’s been much written about ...

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Article

6 Min Read

An Updated Look at Evaluating Market Share for Convention Centers

In 2016, we used data from the 2015 TSNN Top 250 to examine “What Is Market Share and What Does this KPI Mean to Convention Centers?” The following is a refreshed look at that post with new data.

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Article

3 Min Read

3 Strategies to Generate Additional Revenue For Your Venue

Of the many skills required to manage a venue, “magic” should be pretty high on the list. As a venue manager, not only are you tasked with the routine business of booking events, managing staff and overseeing daily operations, it is also your job to...

IMEX Frankfurt 2018 Event legacy she means business event tech and innovation

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Article

5 Min Read

IMEX Frankfurt 2018 preview

IMEX Frankfurt 2018 Preview The Imex is just a few days away and the Ungerboeck team is excited to return to Frankfurt. This is our 15th consecutive year exhibiting at Imex and we are thrilled to once again be part of one of the leading exhibitions ...

Insights

Article

6 Min Read

CeBIT 2018: New event format for technology trends

CEBIT 2018: New event format for technology trends (11-15 June Hanover) In recent years, CeBIT has repeatedly suffered from negative criticism. With a bold step, the CeBIT format was modernized and adapted to new target groups. I was curious to see

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Article

5 Min Read

Which type of participant are you?

Which type of participant are you? The more conferences and congress you have attended, the better you know the feeling after events. Either You were very inspired and you were bubbling over with ideas You were completely unsatisfied, because you co...

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Article

5 Min Read

Change Management: 6 steps to success

Change Management: 6 steps to success It is pretty safe to assume that you have encountered a significant change at least once in your career – whether in context of your company’s digitization strategy; because of increasing complaints from your em...

Insights

Article

5 Min Read

How To Reach The New Generation Of Visitors And Exhibitors With Purpose And Experiences

How To Reach The New Generation Of Visitors And Exhibitors With Purpose And Experiences We see a generation of young people that has grown up with advanced technology: a generation with a different mindset and therefore different expectations toward...

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Article

Optimizing the Customer Journey: better convention and trade fair experiences

Optimizing the Customer Journey: better convention and trade fair experiences Whether congress, trade fair or concert, in the end the success of your event is related to the satisfaction of attendees. Satisfied customers are an important component f...

Change management domino hand stopping stop

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Article

6 Min Read

Change management is not a task to tick off, it is part of corporate culture – this is how to get there.

Change management is not a task to tick off, it is part of corporate culture – this is how to get there. Digital corporate culture leads to higher profits and happier employees - this is the main finding of a German study “Culture first! Learning fr...

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Article

1 Min Read

Global Exhibitions Day: Join the Digital Marathon!

Global Exhibitions Day: Join the Digital Marathon! How are you supporting UFI's second annual Global Exhibitions Day? Ungerboeck is proudly hosting a digital marathon to highlight our colleagues, clients and fellow industry comrades from around the ...

Insights

Article

5 Min Read

Event Trends From IMEX Frankfurt 2017

Event Trends From IMEX Frankfurt 2017 Summer, sunshine, IMEX! Event professionals from all over the world got together in Frankfurt from 16-18 May, not only to enjoy the truly beautiful weather during the three days, but also to indulge in trade sho...

Insights

Article

5 Min Read

Global Exhibitions Day 2017: Think Global, Act Local

Global Exhibitions Day 2017: Think Global, Act Local Guest Publication from Angela Herberholz, Marketing and Communications Manager at UFI It is happening again! Global Exhibitions Day 2017 (GED17) is just around the corner and it's the biggest prom...

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Article

5 Min Read

The Battle of Tradition vs Innovation at Fairs

The Battle of Tradition vs Innovation at Fairs When was the last time you had to stop and get directions at a gas station? Maybe that one time that your phone died while driving home, but the instances are likely few (if any). How long does a debate...

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Article

5 Min Read

Digital Experiences for Events: Mobile-Friendliness is No Longer Just a Courtesy

Digital Experiences for Events: Mobile-Friendliness is No Longer Just a Courtesy Let me guess: You’re reading this on your phone right now, aren’t you? No, I’m not actively spying on you (because that would be creepy!), but I am tuned into the lates...

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Article

Go Green to Get Green

Go Green to Get Green Do me a favor. Take a look in your trash can. Now, depending on what time of the day you’re looking, it could be moderately full or empty but chances are high that there’s a least a thing or two in there that could have been re...

Insights

Article

5 Min Read

Embracing Engagement Opportunities at Your Next Event

Embracing Engagement Opportunities at Your Next Event I can hear Heath Ledger’s fantastic rendition of The Joker saying “Why so serious?”. We can take this line literally when it comes to event entertainment and engagement. Events shouldn’t always b...