Global Exhibitions Day: Join the Digital Marathon! How are you supporting UFI's second annual Global Exhibitions Day? Ungerboeck is proudly hosting a digital marathon to highlight our colleagues, clients and fellow industry comrades from around the ...

Event Trends From IMEX Frankfurt 2017 Summer, sunshine, IMEX! Event professionals from all over the world got together in Frankfurt from 16-18 May, not only to enjoy the truly beautiful weather during the three days, but also to indulge in trade sho...

Global Exhibitions Day 2017: Think Global, Act Local Guest Publication from Angela Herberholz, Marketing and Communications Manager at UFI It is happening again! Global Exhibitions Day 2017 (GED17) is just around the corner and it's the biggest prom...

The Battle of Tradition vs Innovation at Fairs When was the last time you had to stop and get directions at a gas station? Maybe that one time that your phone died while driving home, but the instances are likely few (if any). How long does a debate...

Digital Experiences for Events: Mobile-Friendliness is No Longer Just a Courtesy Let me guess: You’re reading this on your phone right now, aren’t you? No, I’m not actively spying on you (because that would be creepy!), but I am tuned into the lates...

Go Green to Get Green Do me a favor. Take a look in your trash can. Now, depending on what time of the day you’re looking, it could be moderately full or empty but chances are high that there’s a least a thing or two in there that could have been re...

Embracing Engagement Opportunities at Your Next Event I can hear Heath Ledger’s fantastic rendition of The Joker saying “Why so serious?”. We can take this line literally when it comes to event entertainment and engagement. Events shouldn’t always b...

Setting the Stage for Change: Performing Arts Venues in a Digital World The objective of any prospective change comes from the desire to make things better. The word change in and of itself comes with a negative connotation but when it is purpose-dr...

The “customer journey” is a marketing term that is often used for digital activities. Successful implementation of this model is often based on the elaboration of buyer personas to further understand the customers' needs and shape the relationship w...

More than the Fair: Building Community with Non-Fair Events In our previous post, we discussed two great things to consider when looking to alleviate budget cuts for your fair. The first is something of a “long-term” solution. By working with associ...

Great Guest Experiences Start Here In preparation for my trip to GuestX this week, I’ve been thinking a lot about how to improve guest experiences at venues. There are the obvious things like security, crowd control – even concessions! But what I ke...

Effective Influencer Strategies There has been a subconscious shift in the way consumers purchase products and services. Gone are the days where a generic print ad across various mediums was enough to seal the deal. We’ve moved to a market where the...

Bracing for the Inevitable: Performing Arts Venue Technology Change is inevitable. Take a look around and you’ll see a world where the only constant is change. Hardly any facet of life is exempt and when it comes to the forward march of technology, ...

When the Budget Doesn’t Budge The struggle to keep time-honored traditions alive is real. Fairs across the nation find themselves straining as they attempt to manage budgetary cuts, maintain fairgrounds and attract more fairgoers while competing wit...

Event Venues & Planners: How to Achieve the Best Event ROI Together Every event is a little success story of its own. Whether we think about corporate events or conferences and exhibitions, each format has its specialties, usually requiring a great ...

The Truth About Programming Calendars The all-inclusive, all-elusive calendar; at the heart of every venue there is a master calendar that is pumping vital information through and between every department. A beautiful, centrally located map

Expocheck's Top 10 Trends for 2017 Guest Contribution: Christian Funk, expocheck.com “The accomplishment of digital transition is the no. 1 management objective of our times”, said Bitkom president Prof. Dieter Kempf. 70% of all German businesses co...

Technology's Influence on Fairs Fairs will always hold a special place in my heart. It brings me back to summers spent counting down the days until the county fair. My local 4-H club exposed me to lifelong friendships and offered opportunities from ...