Out with the Old People get stuck in the processes of using spreadsheets and Word docs to try to piece together projects, people, and data. Paper trails that have to be followed. Information gets lost in translation. Data has to be entered into mult...

If you happen to be one of a handful of show organizers whose events sell-out with little or no effort year after year, congratulations! However, for the rest of us, achieving sales goals requires significant effort. There’s been much written about ...

In 2016, we used data from the 2015 TSNN Top 250 to examine “What Is Market Share and What Does this KPI Mean to Convention Centers?” The following is a refreshed look at that post with new data.

Of the many skills required to manage a venue, “magic” should be pretty high on the list. As a venue manager, not only are you tasked with the routine business of booking events, managing staff and overseeing daily operations, it is also your job to...

IMEX Frankfurt 2018 Preview The Imex is just a few days away and the Ungerboeck team is excited to return to Frankfurt. This is our 15th consecutive year exhibiting at Imex and we are thrilled to once again be part of one of the leading exhibitions ...

CEBIT 2018: New event format for technology trends (11-15 June Hanover) In recent years, CeBIT has repeatedly suffered from negative criticism. With a bold step, the CeBIT format was modernized and adapted to new target groups. I was curious to see

Which type of participant are you? The more conferences and congress you have attended, the better you know the feeling after events. Either You were very inspired and you were bubbling over with ideas You were completely unsatisfied, because you co...

Change Management: 6 steps to success It is pretty safe to assume that you have encountered a significant change at least once in your career – whether in context of your company’s digitization strategy; because of increasing complaints from your em...

How To Reach The New Generation Of Visitors And Exhibitors With Purpose And Experiences We see a generation of young people that has grown up with advanced technology: a generation with a different mindset and therefore different expectations toward...

Optimizing the Customer Journey: better convention and trade fair experiences Whether congress, trade fair or concert, in the end the success of your event is related to the satisfaction of attendees. Satisfied customers are an important component f...

Change management is not a task to tick off, it is part of corporate culture – this is how to get there. Digital corporate culture leads to higher profits and happier employees - this is the main finding of a German study “Culture first! Learning fr...

Global Exhibitions Day: Join the Digital Marathon! How are you supporting UFI's second annual Global Exhibitions Day? Ungerboeck is proudly hosting a digital marathon to highlight our colleagues, clients and fellow industry comrades from around the ...

Event Trends From IMEX Frankfurt 2017 Summer, sunshine, IMEX! Event professionals from all over the world got together in Frankfurt from 16-18 May, not only to enjoy the truly beautiful weather during the three days, but also to indulge in trade sho...

Global Exhibitions Day 2017: Think Global, Act Local Guest Publication from Angela Herberholz, Marketing and Communications Manager at UFI It is happening again! Global Exhibitions Day 2017 (GED17) is just around the corner and it's the biggest prom...

The Battle of Tradition vs Innovation at Fairs When was the last time you had to stop and get directions at a gas station? Maybe that one time that your phone died while driving home, but the instances are likely few (if any). How long does a debate...

Digital Experiences for Events: Mobile-Friendliness is No Longer Just a Courtesy Let me guess: You’re reading this on your phone right now, aren’t you? No, I’m not actively spying on you (because that would be creepy!), but I am tuned into the lates...

Go Green to Get Green Do me a favor. Take a look in your trash can. Now, depending on what time of the day you’re looking, it could be moderately full or empty but chances are high that there’s a least a thing or two in there that could have been re...

Embracing Engagement Opportunities at Your Next Event I can hear Heath Ledger’s fantastic rendition of The Joker saying “Why so serious?”. We can take this line literally when it comes to event entertainment and engagement. Events shouldn’t always b...