Resource Index

Change management domino hand stopping stop

Insights

Article

6 Min Read

Change management is not a task to tick off, it is part of corporate culture – this is how to get there.

Change management is not a task to tick off, it is part of corporate culture – this is how to get there. Digital corporate culture leads to higher profits and happier employees - this is the main finding of a German study “Culture first! Learning fr...

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Article

1 Min Read

Global Exhibitions Day: Join the Digital Marathon!

Global Exhibitions Day: Join the Digital Marathon! How are you supporting UFI's second annual Global Exhibitions Day? Ungerboeck is proudly hosting a digital marathon to highlight our colleagues, clients and fellow industry comrades from around the ...

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Article

5 Min Read

Event Trends From IMEX Frankfurt 2017

Event Trends From IMEX Frankfurt 2017 Summer, sunshine, IMEX! Event professionals from all over the world got together in Frankfurt from 16-18 May, not only to enjoy the truly beautiful weather during the three days, but also to indulge in trade sho...

Insights

Article

5 Min Read

Global Exhibitions Day 2017: Think Global, Act Local

Global Exhibitions Day 2017: Think Global, Act Local Guest Publication from Angela Herberholz, Marketing and Communications Manager at UFI It is happening again! Global Exhibitions Day 2017 (GED17) is just around the corner and it's the biggest prom...

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Article

5 Min Read

The Battle of Tradition vs Innovation at Fairs

The Battle of Tradition vs Innovation at Fairs When was the last time you had to stop and get directions at a gas station? Maybe that one time that your phone died while driving home, but the instances are likely few (if any). How long does a debate...

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Article

5 Min Read

Digital Experiences for Events: Mobile-Friendliness is No Longer Just a Courtesy

Digital Experiences for Events: Mobile-Friendliness is No Longer Just a Courtesy Let me guess: You’re reading this on your phone right now, aren’t you? No, I’m not actively spying on you (because that would be creepy!), but I am tuned into the lates...

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Article

Go Green to Get Green

Go Green to Get Green Do me a favor. Take a look in your trash can. Now, depending on what time of the day you’re looking, it could be moderately full or empty but chances are high that there’s a least a thing or two in there that could have been re...

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Article

5 Min Read

Embracing Engagement Opportunities at Your Next Event

Embracing Engagement Opportunities at Your Next Event I can hear Heath Ledger’s fantastic rendition of The Joker saying “Why so serious?”. We can take this line literally when it comes to event entertainment and engagement. Events shouldn’t always b...

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Article

3 Min Read

Setting the Stage for Change: Performing Arts Venues in a Digital World

Setting the Stage for Change: Performing Arts Venues in a Digital World The objective of any prospective change comes from the desire to make things better. The word change in and of itself comes with a negative connotation but when it is purpose-dr...

Insights

Whitepaper

White Paper: Mastering The Exhibition Journey

The “customer journey” is a marketing term that is often used for digital activities. Successful implementation of this model is often based on the elaboration of buyer personas to further understand the customers' needs and shape the relationship w...

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Article

5 Min Read

More than the Fair: Building Community with Non-Fair Events

More than the Fair: Building Community with Non-Fair Events In our previous post, we discussed two great things to consider when looking to alleviate budget cuts for your fair. The first is something of a “long-term” solution. By working with associ...

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Article

3 Min Read

Great Guest Experiences Start Here

Great Guest Experiences Start Here In preparation for my trip to GuestX this week, I’ve been thinking a lot about how to improve guest experiences at venues. There are the obvious things like security, crowd control – even concessions! But what I ke...

Insights

Article

5 Min Read

Effective Influencer Strategies

Effective Influencer Strategies There has been a subconscious shift in the way consumers purchase products and services. Gone are the days where a generic print ad across various mediums was enough to seal the deal. We’ve moved to a market where the...

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Article

3 Min Read

Bracing for the Inevitable: Performing Arts Venue Technology

Bracing for the Inevitable: Performing Arts Venue Technology Change is inevitable. Take a look around and you’ll see a world where the only constant is change. Hardly any facet of life is exempt and when it comes to the forward march of technology, ...

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Article

5 Min Read

When the Budget Doesn’t Budge

When the Budget Doesn’t Budge The struggle to keep time-honored traditions alive is real. Fairs across the nation find themselves straining as they attempt to manage budgetary cuts, maintain fairgrounds and attract more fairgoers while competing wit...

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Article

5 Min Read

Event Venues & Planners: How to Achieve the Best Event ROI Together

Event Venues & Planners: How to Achieve the Best Event ROI Together Every event is a little success story of its own. Whether we think about corporate events or conferences and exhibitions, each format has its specialties, usually requiring a great ...

Insights

Article

3 Min Read

The Truth About Programming Calendars

The Truth About Programming Calendars The all-inclusive, all-elusive calendar; at the heart of every venue there is a master calendar that is pumping vital information through and between every department. A beautiful, centrally located map

Insights

Article

7 Min Read

Expocheck's Top 10 Trends for 2017

Expocheck's Top 10 Trends for 2017 Guest Contribution: Christian Funk, expocheck.com “The accomplishment of digital transition is the no. 1 management objective of our times”, said Bitkom president Prof. Dieter Kempf. 70% of all German businesses co...