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IMEX Frankfurt 2018 preview

IMEX Frankfurt 2018 Preview The Imex is just a few days away and the Ungerboeck team is excited to return to Frankfurt. This is our 15th consecutive year exhibiting at Imex and we are thrilled to once again be part of one of the leading exhibitions ...
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Article
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CeBIT 2018: New event format for technology trends

CEBIT 2018: New event format for technology trends (11-15 June Hanover) In recent years, CeBIT has repeatedly suffered from negative criticism. With a bold step, the CeBIT format was modernized and adapted to new target groups. I was curious to see
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Which type of participant are you?

Which type of participant are you? The more conferences and congress you have attended, the better you know the feeling after events. Either You were very inspired and you were bubbling over with ideas You were completely unsatisfied, because you co...
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Change Management: 6 steps to success

Change Management: 6 steps to success It is pretty safe to assume that you have encountered a significant change at least once in your career – whether in context of your company’s digitization strategy; because of increasing complaints from your em...
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How To Reach The New Generation Of Visitors And Exhibitors With Purpose And Experiences

How To Reach The New Generation Of Visitors And Exhibitors With Purpose And Experiences We see a generation of young people that has grown up with advanced technology: a generation with a different mindset and therefore different expectations toward...
Ungerboeck allowed us to be more efficient by unifying our lead and sales tracking among our campus and outreach centers.
Northern Illinois University
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Article

Optimizing the Customer Journey: better convention and trade fair experiences

Optimizing the Customer Journey: better convention and trade fair experiences Whether congress, trade fair or concert, in the end the success of your event is related to the satisfaction of attendees. Satisfied customers are an important component f...
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Article
6 Min Read

Change management is not a task to tick off, it is part of corporate culture – this is how to get there.

Change management is not a task to tick off, it is part of corporate culture – this is how to get there. Digital corporate culture leads to higher profits and happier employees - this is the main finding of a German study “Culture first! Learning fr...
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Article
1 Min Read

Global Exhibitions Day: Join the Digital Marathon!

Global Exhibitions Day: Join the Digital Marathon! How are you supporting UFI's second annual Global Exhibitions Day? Ungerboeck is proudly hosting a digital marathon to highlight our colleagues, clients and fellow industry comrades from around the ...
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Article
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Event Trends From IMEX Frankfurt 2017

Event Trends From IMEX Frankfurt 2017 Summer, sunshine, IMEX! Event professionals from all over the world got together in Frankfurt from 16-18 May, not only to enjoy the truly beautiful weather during the three days, but also to indulge in trade sho...
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Article
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Global Exhibitions Day 2017: Think Global, Act Local

Global Exhibitions Day 2017: Think Global, Act Local Guest Publication from Angela Herberholz, Marketing and Communications Manager at UFI It is happening again! Global Exhibitions Day 2017 (GED17) is just around the corner and it's the biggest prom...
We will be able to get more done with the same staff and let people work on more productive things other than making spreadsheets and administrative tasks.
OCESA
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The Battle of Tradition vs Innovation at Fairs

The Battle of Tradition vs Innovation at Fairs When was the last time you had to stop and get directions at a gas station? Maybe that one time that your phone died while driving home, but the instances are likely few (if any). How long does a debate...
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Digital Experiences for Events: Mobile-Friendliness is No Longer Just a Courtesy

Digital Experiences for Events: Mobile-Friendliness is No Longer Just a Courtesy Let me guess: You’re reading this on your phone right now, aren’t you? No, I’m not actively spying on you (because that would be creepy!), but I am tuned into the lates...
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Article

Go Green to Get Green

Go Green to Get Green Do me a favor. Take a look in your trash can. Now, depending on what time of the day you’re looking, it could be moderately full or empty but chances are high that there’s a least a thing or two in there that could have been re...
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Article
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Embracing Engagement Opportunities at Your Next Event

Embracing Engagement Opportunities at Your Next Event I can hear Heath Ledger’s fantastic rendition of The Joker saying “Why so serious?”. We can take this line literally when it comes to event entertainment and engagement. Events shouldn’t always b...
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Article
3 Min Read

Setting the Stage for Change: Performing Arts Venues in a Digital World

Setting the Stage for Change: Performing Arts Venues in a Digital World The objective of any prospective change comes from the desire to make things better. The word change in and of itself comes with a negative connotation but when it is purpose-dr...
The bottom line is that Ungerboeck Software helps us be more profitable. We needed to have the system in place so that we didn’t leave money on the table and that we understood where we are at any point in time.
Florida State Fair Authority
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Whitepaper

White Paper: Mastering The Exhibition Journey

The “customer journey” is a marketing term that is often used for digital activities. Successful implementation of this model is often based on the elaboration of buyer personas to further understand the customers' needs and shape the relationship w...
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More than the Fair: Building Community with Non-Fair Events

More than the Fair: Building Community with Non-Fair Events In our previous post, we discussed two great things to consider when looking to alleviate budget cuts for your fair. The first is something of a “long-term” solution. By working with associ...
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Article
3 Min Read

Great Guest Experiences Start Here

Great Guest Experiences Start Here In preparation for my trip to GuestX this week, I’ve been thinking a lot about how to improve guest experiences at venues. There are the obvious things like security, crowd control – even concessions! But what I ke...

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