Resource Index

Insights

Article

3 Min Read

Setting the Stage for Change: Performing Arts Venues in a Digital World

Setting the Stage for Change: Performing Arts Venues in a Digital World The objective of any prospective change comes from the desire to make things better. The word change in and of itself comes with a negative connotation but when it is purpose-dr...

Insights

Whitepaper

White Paper: Mastering The Exhibition Journey

The “customer journey” is a marketing term that is often used for digital activities. Successful implementation of this model is often based on the elaboration of buyer personas to further understand the customers' needs and shape the relationship w...

Insights

Article

5 Min Read

More than the Fair: Building Community with Non-Fair Events

More than the Fair: Building Community with Non-Fair Events In our previous post, we discussed two great things to consider when looking to alleviate budget cuts for your fair. The first is something of a “long-term” solution. By working with associ...

Insights

Article

3 Min Read

Great Guest Experiences Start Here

Great Guest Experiences Start Here In preparation for my trip to GuestX this week, I’ve been thinking a lot about how to improve guest experiences at venues. There are the obvious things like security, crowd control – even concessions! But what I ke...

Insights

Article

5 Min Read

Effective Influencer Strategies

Effective Influencer Strategies There has been a subconscious shift in the way consumers purchase products and services. Gone are the days where a generic print ad across various mediums was enough to seal the deal. We’ve moved to a market where the...

Insights

Article

3 Min Read

Bracing for the Inevitable: Performing Arts Venue Technology

Bracing for the Inevitable: Performing Arts Venue Technology Change is inevitable. Take a look around and you’ll see a world where the only constant is change. Hardly any facet of life is exempt and when it comes to the forward march of technology, ...

Insights

Article

5 Min Read

When the Budget Doesn’t Budge

When the Budget Doesn’t Budge The struggle to keep time-honored traditions alive is real. Fairs across the nation find themselves straining as they attempt to manage budgetary cuts, maintain fairgrounds and attract more fairgoers while competing wit...

Insights

Article

5 Min Read

Event Venues & Planners: How to Achieve the Best Event ROI Together

Event Venues & Planners: How to Achieve the Best Event ROI Together Every event is a little success story of its own. Whether we think about corporate events or conferences and exhibitions, each format has its specialties, usually requiring a great ...

Insights

Article

3 Min Read

The Truth About Programming Calendars

The Truth About Programming Calendars The all-inclusive, all-elusive calendar; at the heart of every venue there is a master calendar that is pumping vital information through and between every department. A beautiful, centrally located map

Insights

Article

7 Min Read

Expocheck's Top 10 Trends for 2017

Expocheck's Top 10 Trends for 2017 Guest Contribution: Christian Funk, expocheck.com “The accomplishment of digital transition is the no. 1 management objective of our times”, said Bitkom president Prof. Dieter Kempf. 70% of all German businesses co...

Insights

Article

4 Min Read

Technology's Influence on Fairs

Technology's Influence on Fairs Fairs will always hold a special place in my heart. It brings me back to summers spent counting down the days until the county fair. My local 4-H club exposed me to lifelong friendships and offered opportunities from ...

Insights

Article

5 Min Read

Create Disruption with FOMO

Create Disruption with FOMO We have all been in this position, scrolling through our Facebook/Instagram/Twitter feed and the instant feeling of jealousy and anxiety hits when you come across one of your friends posting photos and live videos of them...

Insights

Article

4 Min Read

Peeling Back the Layers: Performing Arts Venues

Peeling Back the Layers: Performing Arts Venues The beauty of live performance art is layered: the passion of the actors, the music from the orchestra, seemingly-miraculous set design, transformative costumes, or an immersive script. Each part combi...

Insights

Article

4 Min Read

Software Decision: Value Proposition

Software Decision: Value Proposition In the first two parts of this article, we examined the background on purchasing a “best of breed” versus an integrated solution, followed by the infrastructure questions that needed answering. In the final inst...

Insights

Article

4 Min Read

Creating Sustainable Events

Creating Sustainable Events It is easy to get into the funk of doing the same thing for your event year in year out. Great in some aspects, but not so good in others. The main change we need to think about, as Eventprofs, is making your event more e...

Insights

Article

5 Min Read

A Single Source of Truth Split Four Ways

A Single Source of Truth Split Four Ways The lights of the theatre fade, the curtains open and within moments audience members of every age and background are completely immersed in a world of dance, music, emotion, passion and drama. The world of l...

Insights

Article

4 Min Read

How Behind-the-Scenes Technology Shapes the Exhibition Life Cycle [Part 3: After the Event]

How Behind-the-Scenes Technology Shapes the Exhibition Life Cycle [Part 3: After] The final installment of this series brings us to the last leg of the show cycle. If you’ve missed my previous thoughts on the Before and During, check them out now! W...

Insights

Article

6 Min Read

How Behind-the-Scenes Technology Shapes the Exhibition Life Cycle [Part 2: During the Event]

How Behind-the-Scenes Technology Shapes the Exhibition Life Cycle [Part 2: During the Event] It’s that time! The show that you’ve been prepping for and anticipating for months has finally arrived. If you read the last part of this series (or in case...