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Article

4 Min Read

Technology's Influence on Fairs

Technology's Influence on Fairs Fairs will always hold a special place in my heart. It brings me back to summers spent counting down the days until the county fair. My local 4-H club exposed me to lifelong friendships and offered opportunities from ...

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Article

5 Min Read

Create Disruption with FOMO

Create Disruption with FOMO We have all been in this position, scrolling through our Facebook/Instagram/Twitter feed and the instant feeling of jealousy and anxiety hits when you come across one of your friends posting photos and live videos of them...

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Article

4 Min Read

Peeling Back the Layers: Performing Arts Venues

Peeling Back the Layers: Performing Arts Venues The beauty of live performance art is layered: the passion of the actors, the music from the orchestra, seemingly-miraculous set design, transformative costumes, or an immersive script. Each part combi...

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Article

4 Min Read

Software Decision: Value Proposition

Software Decision: Value Proposition In the first two parts of this article, we examined the background on purchasing a “best of breed” versus an integrated solution, followed by the infrastructure questions that needed answering. In the final inst...

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Article

4 Min Read

Creating Sustainable Events

Creating Sustainable Events It is easy to get into the funk of doing the same thing for your event year in year out. Great in some aspects, but not so good in others. The main change we need to think about, as Eventprofs, is making your event more e...

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Article

5 Min Read

A Single Source of Truth Split Four Ways

A Single Source of Truth Split Four Ways The lights of the theatre fade, the curtains open and within moments audience members of every age and background are completely immersed in a world of dance, music, emotion, passion and drama. The world of l...

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Article

4 Min Read

How Behind-the-Scenes Technology Shapes the Exhibition Life Cycle [Part 3: After the Event]

How Behind-the-Scenes Technology Shapes the Exhibition Life Cycle [Part 3: After] The final installment of this series brings us to the last leg of the show cycle. If you’ve missed my previous thoughts on the Before and During, check them out now! W...

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Article

6 Min Read

How Behind-the-Scenes Technology Shapes the Exhibition Life Cycle [Part 2: During the Event]

How Behind-the-Scenes Technology Shapes the Exhibition Life Cycle [Part 2: During the Event] It’s that time! The show that you’ve been prepping for and anticipating for months has finally arrived. If you read the last part of this series (or in case...

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Article

3 Min Read

Delegate to Dominate

Delegate to Dominate Raise your hand if you have a hard time delegating tasks and responsibilities. If you’re anything like me or the many performing arts pros I speak with regularly, your hand is in the air. As you might expect, we’re hardly alone ...

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Article

5 Min Read

How Behind-the-Scenes Technology Shapes the Exhibition Life Cycle [Part 1: Before]

How Behind-the-Scenes Technology Shapes the Exhibition Life Cycle [Part 1: Before] Event organizers bring like-minded people together to create invaluable, lasting relationships, and with the prevalence of digital communication channels, connection ...

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Article

6 Min Read

The Customer Journey at Exhibitions: 4 Steps to Engage Trade Show Visitors

Compared to e-business, the event industry has been slightly hesitant when it comes to analyzing the customer journey at trade shows. How can event organizers optimize individual touch points

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Article

4 Min Read

Translating Terminology

TRANSLATING TERMINOLOGY I feel like it was just yesterday that I was a server at a restaurant, running around like crazy, feeling that rush of adrenaline knowing I had more to do than likely physically possible. And every time I go to a busy bar or ...

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Article

4 Min Read

The Event Sponsorship Revolution: Winning & Retaining Sponsors

The Event Sponsorship Revolution: Winning & Retaining Sponsors Selling event sponsorships is a tough business. Companies spend thousands (and millions) of pounds, dollars, Euros, etc. to sponsor an event . Given these large investments, the idea of ...

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Article

8 Min Read

The New Era of Event Professionals

The New Era of Event Professionals Humans are social beings and best communicate when meeting face-to-face. Remember: kings and monarchs met face-to-face to better come to conclusions or compromises. Event planning is a profession with roots in anci...

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Article

4 Min Read

Video Content for #Eventprofs

Video Content for #Eventprofs Since the advent of smartphones, the days of relying solely on professionals to record and capture an event has passed. Videographers and photographers aren’t always compatible with an event professional’s budget or the...

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Article

5 Min Read

What Does It Take to Host a Successful Conference?

What Does It Take to Host a Successful Conference? As a software solution provider for the events industry, I’m sure you can imagine the pressure involved in planning and hosting an event for people who actually do it for a living! And yet, here we ...

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Article

3 Min Read

What Brexit Really Means for the UK’s Events Industry

What Brexit Really Means for the UK’s Events Industry It seems a long time away, but the vote is clear: Brexit is here, it is real, and we have to live with it. How do UK event professionals feel about the referendum? And what does Brexit really mea...

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Article

5 Min Read

Capturing the Right Event Photographer

Capturing the Right Event Photographer As an event professional, there is more than enough on your plate and worrying about how the event is being captured shouldn’t be one of them. There is so many elements involved with preparing and running a suc...