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Article

9 Min Read

What is a Smart (Event) Venue?

In this blog, I talk about our views on what makes a venue a smart (event) venue. Many of us are familiar with the concept of a smart building. It is any structure that uses sensors and other technologies to automate a building’s functions and opera...

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Article

5 Min Read

Future Market Insights from International Venue Leaders

As the event industry prepares itself for the “new normal”, we were fortunate enough to have leaders from four key international event venues come together. During our Industry Summit for Venues, leaders of Jaarbeurs Utrecht, London ExCeL, Palais...

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Article

3 Min Read

7 benefits of cloud computing for your event organization

Cloud-computing is taking over the world with about 94% of global enterprises using cloud services to manage their workloads. Companies are massively turning to cloud solutions to store and manage their data, and the event industry makes no excep...

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Video Channel

Ungerboeck TV

Binge watch the latest and most noteworthy happenings around Ungerboeck!

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Article

3 Min Read

7 practical tips for your next hybrid event

The challenges of the COVID-19 situation have forced many event planners to re-think their business model and virtual events are now more and more accepted as the new normal in the event industry. Many event professionals have started to...

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Article

3 Min Read

How hybrid events will shape the future of the industry

There is no doubt the COVID-19 pandemic that has impacted the global economy represents a major milestone for the event and exhibitions industry and could reshape some of the event concepts as we know them.

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Article

2 Min Read

From face-to-face to Virtual: How to turn your event into a virtual experience

Just a few weeks ago, we were feeling optimistic about holding our yearly APAC and EMEA Unite conferences in March. What happened then, was out of our hands, with the COVID-19 pandemic spreading and turning the entire events industry upside down....

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Article

2 Min Read

Event & Venue Trends 2020

An eventful decade is ending as we enter the “20’s of the year 2000”. With the new year ahead, it is worth asking: What is trending in events? What do convention centers and event venues need in 2020 in order to stay competitive and unique at the sa...

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Article

2 Min Read

Merging Two Conferences into One

An association organizer was concerned that her staff was stretched to the breaking point trying to manage two annual events and was contemplated merging the two into one.

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4 Min Read

The Problem with Traffic Building “Games”

We show organizers are the kind of people who are natural problem-solvers. It’s in our DNA. So, when we sense that our attendees are not spending as much time on the show floor as we feel they should

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Article

2 Min Read

Do you know the true cost of serving your members?

An association CEO mentioned recently that his Board had asked him what they were paying on a per-member basis to deliver services to their membership. He told them he’d get back to them with the answer.

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Article

3 Min Read

The Art of Understanding Diversity, Accessibility and Inclusion

The Performing Arts industry has always taken a lead role on social issues. Arts centers and theatre companies were some of the first safe spaces for individuals who identified outside the social ‘norms.’

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Article

2 Min Read

Your Community Curtain Call

The interdependency of the performing arts and the community is undeniable. As you look at the threads binding them together, there are a few things that can be done to improve the relationship your performing arts venue has with your community.

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Article

2 Min Read

Best in Class: The Whole is Greater than the Sum of its Parts

When teams are surveyed about the factors needed in the workplace to keep their organization successful it’s not unusual to hear things like: teamwork, better communication and collaboration. The good news is that technologies are emerging that can...

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Article

3 Min Read

How The Digital Age Benefits Exhibition Corporations

Despite the massive impact of technology and digital on the economy, trade shows still are one of the most important instruments in B2B marketing and communication. As a result, the exhibition industry has a major impact on the world's economy as it...

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Article

2 Min Read

Accelerating Digital Transformation in the Public Sector

With people being more mobile, connected and reliant on technology than ever before, councils are expected to be more agile in the way they engage with communities.

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Article

8 Min Read

The Dawn of Smart Venues

Beyond smart building automation features, a new class of venues is emerging. One that uses real-time data to drive collaboration and create frictionless environments. Within these venues, information flows seamlessly across teams and partners unloc...

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Article

3 Min Read

From AI To Ethics: An Event Professional’s Insight Into The PCMA European Influencer Conference 2019

From September 22-24, the PCMA European Influencer Conference took place in Barcelona. Many of the sessions and topics during the conference circulated around technology, bringing up productive discussions on future challenges and trends that event ...

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Article

3 Min Read

AEO Conference 2019 – Of Live Events And Future-Driven Venues

This year’s conference of the Association of Event Organisers was held at the De Vere Beaumont Estate in Windsor, England, gathering the entire event community in the conference, congress and exhibition organization field.