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8 Tips to Create Memorable Events in the Digital Age

With people increasingly turning to online platforms to stay connected and engage with each other, we have been forced to reimagine the way we design and deliver events in the digital world. But how do we create memorable events in this digital renaissance?

We follow the general framework of thoughtful planning, precise execution, meaningful content, and sustained engagement.

Here are 8 key ideas you should consider in your event strategy as you create memorable experiences in the Digital Age:

  1. Develop your Goals & KPIs: Understanding what your objectives are in advance will help guide you in the planning process and align your team. These should serve as the filter that all of your planning is built around. Some KPI examples: Attendance (total, retention, or acquisition), Engagement (before, during and after the event), and Revenue.
  2. Plan ahead: Take the same care with virtual event planning as with onsite event planning. Start engaging the market early to gain traction and even to workshop ideas. Leverage what you know about the needs of the audience and partners to plan the experience. Create back up plans for both content and technology.
  3. Combine efforts in a single system: You do actually need CRM, session planning, registration, and function scheduling to manage your virtual and hybrid events. Just like with onsite events, virtual components are more easily planned and executed if they can be managed in a single, unified system. You’ll have better oversight and better reporting, and ultimately provide better customer service.
  4. Choose the right tools: Don’t choose technology that only looks cool. Choose technology that adds value to the experience and feels natural to use rather than tacked on. Don’t overwhelm your participants and partners with multiple platforms, keep it simple and user friendly.
  5. Plan natural engagement: No one likes taking multiple surveys for one event. Consider the path you want your participants and partners to take and where communication makes sense. Find natural ways to suggest networking. Use communication tools that allow real collaboration. Find ways to encourage audience participation that aren’t as groan-inducing as icebreaker games.
  6. Offer real value: Don’t host a webinar just because everyone is going digital. Plan out content that has substance to both up the must-have factor and reinforce thought leadership. Examine the rest of the field to make sure your event content will stand out.
  7. Offer ongoing opportunities: Create space for participants and partners to keep the experience going long after the event closes. Consider hosting event content and resources online for repeat viewing and leaving networking channels open.
  8. Be agile: Listen to your data and learn from missteps. Be willing to change things up and test new ideas.

The future of events is onsite, online, and ongoing. Going forward, event professionals have to be prepared to create new combinations of the onsite and online experiences and layer them with ongoing access and resources. The onsite portion may be the core, but the online components complement it, and the ongoing access completes it.

>> Continue reading The Rise of Hybrid Events in the Digital Age