Learn more about safe Venue reopening solutions to help you prepare.

skip to main content
4 Min Read

Bangalore International Exhibition Centre (BIEC) Selects Ungerboeck Software for 360 Degree Venue & Event Management

BIEC inks deal with Ungerboeck Software, becoming first exhibition venue to introduce venue management technology software in India

Bangalore International Exhibition Centre (BIEC), by beginning a strategic partnership with Ungerboeck Software International, a renowned global software company, has become the first exhibition venue to offer venue management technology software in India. This also marks Ungerboeck’s entry into Indian exhibition business for the first time.

BIEC is one of the leading exhibition venues in India having 77,500 square metres exhibition space comprising of 5 exhibition halls with attached facilities for organising exhibitions of any scale. BIEC is today known for its well-defined processes and technological innovations to enable exhibition organisers to plan shows hassle free; making sure that the customer’s experience is remarkably elevated.

BIEC is also known for its consultative approach which helps organisers to find economical solutions for planning shows in the venue. Indian Machine Tool Manufacturers’ Association (IMTMA), the developer of BIEC, has been a pivotal force in the Indian exhibition and event industry. BIEC seeks to elevate its event management and digital capability and transform manual processes through automation with a comprehensive software solution.

Through its partnership with Ungerboeck, BIEC will enhance its capability to provide a best-in-class customer relationship management platform for various initiatives under its umbrella such as venue management, exhibition management, billing management, financial management, and MIS management. This allows a 360 degree view of venue management and event operations. The software solution provides a comprehensive reporting and analytical tool that can give insights which will help BIEC move in the right direction.

Talking about BIEC’s partnership with Ungerboeck, V. Anbu, Director General & CEO, IMTMA and BIEC, says, “BIEC has been following a process driven approach for many years for effective management of its venue and services and a partnership with Ungerboeck to adopt the software will enhance our capability to provide services effectively and enable us meet customer’s aspirations in a better way in the years to come.”

Supporting Anbu’s views, Fred Lazzerini, Managing Director, Ungerboeck, affirms, “We are proud to partner with BIEC and we are looking forward to demonstrating ways by which the centre can enhance its competitive edge and increase efficiency, reduce costs, easily track revenue, and improve overall customer satisfaction.”

About BIEC

Over 10 years BIEC has hosted around 280 events occupying around 1600 days creating a benchmark for India’s exhibition industry. The popularity of the venue can be gauged from various shows from diverse sectors such as construction equipment and technology, woodworking solutions, machineries, exposition of startup ecosystem, digital business, and architecture and building materials, electrical, agriculture, IT, textiles, and so on held at the venue. It is also a matter of satisfaction that the Government of India as well as the Government of Karnataka have patronized BIEC for various events organised by them.

With the construction of a new exhibition Hall (Hall 5) in 2018, BIEC is one of the largest exhibition infrastructure in India with a total indoor exhibition space capacity of 77,500 square metres.

About Ungerboeck

Ungerboeck delivers world-leading event and venue management technology that empowers over 50,000 users in more than 50 countries. For more than 30 years, Ungerboeck has been the leader in providing software to the events industry, driving innovation and helping organisations adapt to the emerging trends in events.

The organisation’s signature platform is available in six languages. Ungerboeck proudly supports its worldwide client base from its global headquarters in the United States and regional offices in Karlsruhe, Germany; Lyon, France; Brisbane, Australia; Singapore; Guangzhou, China; and Hong Kong.