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Events Trends and Technology 2021: How Event Planners and Providers Can Respond to Current Trends

Event Technology in 2021: From Virtual to Onsite

There’s no question that the impact of COVID-19 social restrictions hit the event industry with a unique set of challenges. But even after the world went into lockdown, events never stopped; they just adapted to a new reality. Technology trends in event planning will look much different going forward as we prepare to meet again onsite.

A Shift in Perspective

Virtual events took center stage in 2020, and they aren’t going away in 2021. With that in mind, event planners and service providers must find ways to keep their audiences engaged without the advantage of being face-to-face. It’s a difficult challenge, but it comes with a major upside: event analytics. Analytics and data collection are essential not only to the success of your virtual event, but also to the future of your organization. They provide measurable information about attendees that can help you plan for the future.

Gain insights on what speakers engaged your audience most and what content didn’t resonate as well so you can make your events as exciting as possible. And when the time is right again for onsite events, analytics can also help keep your audience safe. Capture data as early as event registration to plan for potential risks by asking people about recent travel. Identify high-risk visitors before they enter using temperature checks at venue doors. Encouraging attendees to scan QR codes inside the venue can help make social distancing easier to manage because you’ll always know how many people are in one place at the same.

The Rise of Hybrid Events

Hybrid events are a mix of onsite and virtual formats. You hold your live event, complete with an audience, and add a virtual component to complement it. While we all look forward to the day when we can meet again face-to-face without restrictions, hybrid events are here to stay. They let you deliver the right message in the right way no matter where your attendees are.

As mentioned above, virtual events require a different approach to keep audiences engaged. Event organizers (and venues themselves) need to be more flexible and creative in ways they haven’t before. Hybrid events can give you that flexibility.

Hybrid event models that have both in-person and online elements require different technology needs, and venues themselves need to be flexible with onsite production for professionally delivered, TV-like experiences that keep your audience interested.

How to Choose the Right Platform

All this new technology can be overwhelming at first and almost impossible to implement at a large event. That’s why we’ve developed tools to help you choose the right platform for your next event, whether it’s completely virtual, hybrid, or – when the time is right – onsite. Our software solutions can help venues and organizers seamlessly welcome back events.

Collect and analyze data to help determine what subjects and speakers your attendees liked best for better audience engagement in the future. Deliver the flexible, TV-like experiences that are essential to successful hybrid events. Help your venue staff stay on top of sanitation with mobile to-do checklists. Follow social distancing guidelines with at-a-glance room diagramming and seating arrangements. And reduce touch points with online registration and payments, self-serve sign-ins, digital tickets, automated door systems, and portals that deliver information without physical pamphlets.

There are many important questions you need to ask yourself before choosing the right event platform for your event management needs. Here’s a list of questions to think about as you decide what will work best for you, your event, and your venue.

Predicting the Future of Events

While the COVID-19 vaccine is helping us feel more comfortable gathering face-to-face again, it’s not likely to have enough impact in 2021 for a return to traditional onsite events. However, the resourcefulness of event professionals will continue to drive the development of hybrid events. Within a few years, virtual event components will become standardized, and most events will be held on hybrid platforms. The entire industry will be completely transformed within the next decade, and it’s an exciting time to be a part of it all. Our solutions give you the tools you need to take control of these new innovations and deliver fresh, flawless events.