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Global Exhibitions Day 2017: Think Global, Act Local

Guest Publication from Angela Herberholz, Marketing and Communications Manager at UFI

It is happening again! Global Exhibitions Day 2017 (GED17) is just around the corner and it's the biggest promotional campaign that our industry has ever seen.

I love this global initiative. It is uniting people across our industry regardless of their position, employer, level of experience, origin, culture, language, gender,… we all share the same passion for the exhibitions industry.

GED - 7 June 2017 - is a chance for us all to celebrate the exhibition industry and highlight its positive impact on jobs, business, people, innovation and local investment!

I am, alongside thousands of exhibition industry professionals around the world, counting the days until 7 June 2017, this year’s date for GED. To find out how many days are left, visit www.ufi.org, where we’re displaying a countdown for you.

GED 2016 Made History
Global Activities GED 2016

What happened around 8 June 2016

The first ever GED, held on 8 June 2016, mobilised the exhibition industry like no other campaign before.

GED16 offered insight into the diverse and extraordinary working place that the exhibition industry is. Thousands of industry professionals joined events and activities in 60 countries. Associations, companies, universities and individual professionals alike demonstrated their support.

The exhibition industry is now getting ready for GED17.

Join me for Global Exhibitions Day 2017

Think Global, Act Local for GED17 puts a special focus on the human side of exhibitions. The campaign highlights the rainbow of career opportunities that our industry has to offer by sharing the voices of the professionals that drive our industry now and in the future. We’re talking with industry professionals who have walked the exhibition floors for more than 30 years, and with the students who are yet to take their first steps in the exhibition industry.

I have been working in the industry for some years now, both as organiser and with UFI, and yet reading these statements and quotes still inspires me deeply. I hope that our GED efforts will also trigger interest among professionals outside our industry to take a closer look at what we have to offer.

As well as all the face-to-face events taking place for GED17, the campaign celebrates the business and marketing opportunities, inspirational exchange and local investment created by the exhibition industry worldwide. If you need convincing arguments to show why exhibitions matter, take a look at the GED17 website. Whether it is for your next sit-down with authorities, your next exhibitor acquisition, your next marketing message for one of your shows, or your upcoming masterclass to train the talents of tomorrow’s industry, GED17 has you covered!

GED is really my day, your day, our day!

Together with our GED partners, we at UFI have developed a GED toolkit with an extensive collection of material that offers easy access to everyone interested in promoting our industry! Let me know if you would like to use our facts and stats on the global exhibition industry, infographics, videos, a countdown, web banner, social media guides and pictures.

The #GED17 hashtag is already dancing through hundreds of twitter messages capturing all great moments in the run up to GED17. Make sure you sure your efforts don’t go unnoticed!

Besides all the social media activity – which I enjoy a lot – I am particularly looking forward to the local activities that are being planned around 7 June 2017. So far there are three social events I particularly wish I could participate in:

Even though I’m afraid of heights, I am impressed by the bungee jumping occasion being set up by the Macau Fair & Trade Association. I am not yet sure how that brave person will hold on to the GED logo while falling off the Macau Tower, but the idea is impressive!

One of my favourite GED activities from last year was the ExpoMotoRace through cities of Russia. I am happy to share that the citizens of Russia will again be able to look out for the bikers crossing the country with massive GED flags. Anyone interested in joining, please contact the Russian Union of Exhibitions and Fairs.

Over in Hong Kong, the preparations for the 1st Global Exhibitions Day Friendship Football Cup are underway. This cup aims to provide networking opportunities to participants in an informal and sporting atmosphere. As the #ufirunning club is highly appreciated by the runners joining our UFI events, I can recommend sporting networking events!

These activities will surely catch the attention of people beyond our industry, and hopefully, raise the curiosity of a few more young professionals. After all, we need great talents to join the exhibition industry to stay fit for the future.

Every activity and event matters! We keep an updated list on all activities that you share with us on our UFI website.

I am inviting everyone who is reading this blog, whether you work in the exhibition industry, or know someone who does, or you’re simply interested in finding out more, to join the global celebrations for GED17.

Michael Duck UBM Asia Ltd GED2017
The voices of the exhibitions industry
Accademia of the Exhibition Industry on GED17