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Exhibition revenue stuck in revolving door
3 Min Read

Is Your Exhibition Revenue Stuck in a Revolving Door?

Have you ever had a recurring nightmare? Some people have bad dreams in which they’re naked in front of a crowd. Some are falling into the abyss. And others are trying to run away from something but their legs stop working. Me? I have a recurring nightmare that I am stuck walking in circles in a revolving door and I just can’t get out. Scary, huh?

When I hear about some of the struggles of exhibition managers, I’m reminded of my revolving door dreams. They vent about manual tasks, duplicate data entry, registration frustration, spreadsheets and documents swirling about without beginning or end. Worst of all, money is coming in and going out without anyone really understanding why. Financial data spinning about with no sign of stopping.

It’s too hard to see what generates a profit (or loss) without a tight grip on revenue and expenses. It makes me dizzy just thinking about it, and it doesn’t have to be that way.

Stop spinning and start seeing the real financial picture

With integrated software made especially for exhibition organizers, you can overcome many of the challenges related to tracking income and expenses. When payment can be managed and tracked through a central repository, accounting and finance employees are able to better access and report on this data. Complete, itemized invoices lead to less chance for debate from vendors and quicker payment. The ability to import bank statements eliminates rekeying transactions to complete reconciliation. It’s a finance manager’s dream.

Association event managers and show organizers that use exhibition software to manage their event financials have better access to what's most important: knowing where revenue is coming from, where they anticipate revenue is going to come from, and what daily business activities need to be done to earn more revenue and further the mission of their organization.

Your mind should be filled with possibilities, not processes

Not only does exhibition software eliminate financial nightmares, it can simplify processes surrounding registration and payments, and reduce costs by streamlining activities versus increasing staff. Employees can spend more time on sales calls, customer service-related tasks, and improving relationships with members. Your events can be improved both in terms of quality of the event and quantity of attendees because you now have more time to spend focusing on tasks that will accomplish these goals.

Want to have true visibility into where your profits are coming from and where your money is going? Want more time to work on revenue-generating tasks? Fully integrated software made just for managing exhibitions might be your way out of the infinite data spin.