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Industry Experts
3 Min Read

Meet Andy Krogstad, Venue & Convention Center Industry Expert

How long have you worked in the industry?

I've been in the industry for 22 years.

What are you most excited or passionate about?

I enjoy finding solutions to challenges. Helping our customers deliver great service to their customers is very rewarding. For most venues providing an exceptional customer experience is a top goal.

Is there a specific project you’ve worked on in your career that you’re most proud of?

I was the project manager of a $84 million expansion and renovation project. This project took nearly 10 years from inception to opening. There were many funding roadblocks along the way, but once construction began, we created a beautiful building that was done on time and on budget. The entire process brought out the best in those I worked with, and I’ll always be proud of the accomplishment of that team.

What have been the lessons you’ve learned in the events industry?

It’s more important to listen than to be heard. Recognizing that working with the public can be very demanding, but the rewards are tremendous. The expressions from children as the curtain opens to a show is something I’ll cherish forever. Those moments make one realize that the hard work has paid off.

What relationships have meant the most to you over your career?

I was honored to work with dedicated, hard working individuals. There was amazing support among the team. We were family not coworkers. I had 2 amazing mentors – 1 was quite skilled in operations while the other in sales and marketing. Pulling the best from them both really helped me become a leader in the organization.

What are 3 words to describe Ungerboeck?

Integrity. Visionary. Caring.

When you think of the future of the events industry, what do you think will be the “next thing” we will all be talking about?

The monopolization of the events industry by a very few agents and a couple of large promoters will continue to drive up ticket prices. Technology.

What advice would you have for someone going into the events industry?

Be willing to commit the time and energy to learning everything about your job. Ask questions. Watch others perform tasks that are different than your own. You never know when another skill will be needed to further your career. Knowledge is one of the keys to success. Meet people and be uncomfortable from time to time.

What’s one thing most people don’t know about you?

I love politics.

If your life had a theme song, what would it be?

I wish it was something cool like “Little Red Corvette” by Prince, but it’s really “Roll with the Changes” by REO Speedwagon!: https://go.ungerboeck.com/AndysSongs

Prince (1983) Little Red Corvette [Recorded by Prince]. On 1999 [7-inch single, 12-inch single]. Kiowa Trail Home Studio (basic tracking), Sunset Sound (mixing), Warner Bros. Record Label

Cronin, Kevin (1978) Roll with the Changes [Recorded by REO Speedwagon]. On You Can Tune a Piano, but you Can’t Tuna Fish [Vinyl, Tape, 8-track, CD]. Los Angeles, CA, Epic Record Label