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Whitepaper

White Paper: Mastering The Exhibition Journey

The “customer journey” is a marketing term that is often used for digital activities. Successful implementation of this model is often based on the elaboration of buyer personas to further understand the customers' needs and shape the relationship with clients.

Learn how to elevate the exhibitor experience by enhancing the customer journey. This white paper includes a case study on how venues are using technology to shape the exhibitor journey and provides insight into RAI Amsterdam's approach.

Download White-Paper