White Papers

White Papers

Learn new insights about event and venue technology, industry trends, and more with Ungerboeck's collection of white papers!

Download Mastering the Exhibition Journey

White Paper: Mastering the Exhibition Journey

The “customer journey” is a marketing term that is often used for digital activities. Successful implementation of this model is often based on the elaboration of buyer personas to further understand the customers' needs and shape the relationship with clients.

Learn how to elevate the exhibitor experience by enhancing the customer journey. This white paper includes a case study on how venues are using technology to shape the exhibitor journey and provides insight into RAI Amsterdam's approach.


selecting venue software Success

The Complete Venue Success Study

Ever wonder the top event venues do to increase space utilization, drive new revenue growth, and implement best practices? We did too. Fortunately for us, we've been working closely with many of this venues for over 30 years. So, we had some of our newest and most successful customers peel back the curtain and help us peer into exactly what has helped them generate success recently. Everything from booking more events to implementing better adoption processes. It's all in this comprehensive study.

Venues Best Practices Checklist

How many venues operate today the same as they did 30 years ago? How many modern venues are operating with the efficiency of veteran organizations? As systems and processes naturally develop, they require more and more feedback. If you’ve been using the same system for a long time — or are still trying to find the right mix of systems and practices — it’s worth evaluating what top venues are doing in their organizations to achieve success.
sales success venues white paper

Accelerate Your Sales Success (Venues)

In today’s world, venues need to be more flexible than ever. Demanding clients, international competition, spontaneous bookings and instabilities make it especially hard to sell spaces and ensure the profitability of a conference or convention centre. This sales white paper looks at how venues should think about data managements, sales processes, sales proposals, reporting, and much more.

ROI of Integrated Event Management Software Systems vs. Stand-Alone Applications for Exhibition & Event Organizers

Evaluating event management software systems can be confusing because it’s not always an apples-to-apples comparison – and making the wrong choice can be costly. Read more about how to evaluate the ROI of event management software purchases.

ROI of Integrated Event Management Software Systems vs. Stand-Alone Applications for Venues

Read about the evaluation of ROI for event venues specifically.

Turning Dark Days into Profit Centers

Read more to see how the minutes add up and what you can do to close the loop and improve employee efficiencies with Ungerboeck Software.
Why One-Size-Fits-All CRM Doesn't Work for Event Organizers

Why "One-Size-Fits-All CRM" Doesn't Work for Event Organizers

Read about purpose-built CRM systems as a key component to easier workflows, better customer relationships, and increased sales.
How all-in-one software transforms organizations and customer experiences

Good to great: how all-in-one software transforms organizations and customer experiences

Learn how integrated event business management software helps decrease costs, increase productivity and employee satisfaction, improves the customer experience, and positively impacts the bottom line.
Get More Done

Get More Done – Ungerboeck Productivity Enhancements

Read about the time-saving productivity advancements included in the latest version of Ungerboeck Software.

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