The International Special Events Society (ISES) recently released its Global Business Survey, with more than 75% of respondents predicting strong growth in the coming year (Source: specialevents.com). Many industry experts suggest that growth will come from smaller, cozier events versus large “mega” shows. This diversity adds complexity and requires new tools and ways of measuring business impact.
This whitepaper highlights how to change the face of your event and create new revenue streams within your venue.
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