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Eventelligence Report: April 2, 2015

Welcome to the weekly Eventelligence Report! Ungerboeck is always on the hunt for industry insights, facts, stats, quotes and whatever else we come across that might be useful, and it would be such a waste for us to keep it all to ourselves! Here’s our pick of what’s hot this week. Enjoy!

Check these stats

Meetings contribute more to the GDP than the air transportation, motion picture, sound, recording, and performing arts, and spectator sports industries combined. Convention Industry Council

The top-rated benefits provided by scholarly societies are peer-reviewed journals, continuing education and publications with the latest info on techniques and trends in the field. Associations Now

Quotables

“Conference attendees…don't remember or share mediocre or vanilla—only the extremes: Great! Wow! Sucks! Disappointing!” –Dave Lutz, Managing Director at Velvet Chainsaw Consulting

“Two to three qualified leads in an hour are worth 50 business cards from people you know nothing about.” –Dr. Cathy Key, independent consultant and writer for Online Registration Review

Great reads for event organizers

5 Easy Steps to Sell More Event Tickets
By James Morgan, Event Manager Blog
At the end of the day, ticket sales are the name of the game. Here’s a solid, 5 step process to help guide you over the goal line.

The Elements of a Great Event Website
By Rob Hamlin, TSNN
The days of the pretty, “floating brochure” are done! Here’s a rundown on all the bits you’ll need to build a great event website for today’s sophisticated attendees and exhibitors.

Use Social Proof to Increase Conference Registrations
By Wendy Holliday, Velvet Chainsaw
Ever noticed the way a kid will ignore mom and dad’s insistence that vegetables are delicious but take the same message to heart between gulps if Elmo says it? That’s social proof at work and it applies to attendees too.

How to Track Your Tradeshow ROI
By Peter Symonds, MarketingProfs
It’s the first question your exhibitors want answered (even if it’s not the first question they actually ask): “What can I expect in terms of ROI?” Here’s what you can use to help them figure it out.

Great reads for venue managers

The Renovation Roller Coaster
By Sam Dores, IAVM
For the first time in your life “because everyone else is doing it” actually IS a valid reason for doing something! Here are a few key questions you can ask yourself to make it easier to keep up with Jones’ when it comes to venue renovations.

Is Event Management Software Worth It For Smaller Venues?
By Brandon Spriggs, Ungerboeck Software International
Our own Brandon Spriggs provides a play-by-play on the matchup between event management software and the status quo when it comes to ROI for smaller venues. Betcha can’t guess how it turns out!

Revenue Management Lessons From the Hospitality Industry
By Jason Hensel, IAVM
The good news is, you don’t necessarily have to offer the lowest prices to be competitive. The bad news is, what you do need is something you don’t have complete control over. Learn what you can do to tip the odds in your favor.

Indiana Moves to Quell Uproar Over Religious Rights Law
By Hil Anderson, Trade Show Executive
Here’s the latest on the Indiana legislation that is threatening to derail the state’s events industry due to discrimination concerns.

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